Monthly Archives: October 2013

9 Surprising Statistics on PPC Ads and Current Marketing Practices

You might have heard that no one clicks on Google ads and sponsored results, but that would be wrong. Studies continue to show increased importance of PPC and companies jumping to expand their PPC marketing plans. What the User Doesn’t Know… When Wordstream put together an infographic on PPC results, they found that over 64 […]

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5 Tips For Implementing Social Media with your PPC Campaign

Two of the most-talked about ways of building traffic today are PPC (pay per click) ads and social media marketing. However, these two traffic-building methods don’t have to be mutually exclusive. If you are creative in your marketing efforts you can combine your PPC campaign with some social media exposure and get great results. These […]

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9 Things You Must Completely Understand for Success in Paid Search

Paid search, also called sponsored search or pay-per-click, is purchasing ads on search engines to rank higher and get more traffic. Paid search puts your business name in the top results in searches, produces immediate and consistent traffic, and allows advertisers to brand and easily track their marketing. Understanding paid search will help you develop […]

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5 Killer Keyword Strategies for Pay-Per-Click Campaigns

If you’ve realized the importance of PPC adwords and sponsored results, then you are looking for strategies on effective keyword usage. Once you’ve established your PPC marketing budget, you know what you can afford. Here are five points to consider as you get started on choosing your keywords: 1. Be Yourself It might seem redundant, […]

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5 Reasons Your AdWords Quality Score is Low – and How to Fix It

Google AdWords allows advertisers and businesses to monitor the performance of ad campaigns and make adjustments as needed. If quality scores are low, then there are specific methods for improving ads and aligning them with marketing objectives. There are multiple reasons why an AdWords quality score may be lacking. Quality Score Deficiencies Google uses standardized criteria […]

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