Monthly Archives: November 2013

How to know if Pay-Per-Click is right for your business

When you are trying to build a business–be it a standard company or an affiliate opportunity — one of the trickiest things you will deal with is marketing. There are so many different ways you can reach a potential audience. One term you may have heard before is PPC. If you have heard this acronym […]

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3 Ways to use negative keywords to save money on Pay-Per-Click advertising

In Pay-Per-Click (PPC) advertising, every penny must be accounted for. When it comes to creating effective campaigns, most advertisers invest a majority of their time in researching and selecting relevant keywords and keyword phrases, fine-tuning their bidding process, and developing efficient landing pages. While these are critical components, there is another, often-forgotten element of successful […]

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