Monthly Archives: July 2015

Is Your Marketing Becoming Obsolete?

Consumers in the modern world are tired of having marketing messages shoved in their faces at every turn. They want to explore their options, research potential solutions, get feedback from peers and family, then when they are ready; contact you to discuss your offering in more detail. Ready to have your traditional marketing flipped on its […]

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Are Your Ready For Generation C?

Baby Boomers, Generation X, Millennials…all these generations are characterized by one thing, their age group. Now meet Generation C, the first generation to be identified by lifestyle. In case you were wondering the C stands for connected. Connected by what; laptops, tablets, smartphones, apps, social media, smart watches and more!  Want Their Attention? Get Connected! […]

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“Split Test” and What it Means for Your Website

When making decisions about the overall content and look of your website, the perfect combination of details never comes together over night. One way clever marketers can evaluate the effectiveness of their site’s appearance is to use what is known as a “split test.” Instead of simply guessing which color, font, image, or description makes […]

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Buyer Personas 101: What They Are and Why They Matter to Marketers

Buyer personas are growing more common as a way for companies to make marketing decisions and use targeted ads, but many business owners do not know what personas are or how they can be used. Buyer Personas: Definitions A buyer persona is a digital representation of a buyer created from gleaning information about their buying […]

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