Anyone in charge of a small business should make use of inbound marketing efforts in their quest to find new customers. Inbound marketing pulls in customers while outbound marketing methods push products and services onto audiences that might not even be interested. Simply put, inbound marketing is a subtle and friendly way to make inroads […]
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Too Much Self-Promotion, Not Enough Relationship Building Image source Many online marketers make the mistake of thinking that the majority of their online marketing efforts should be focused on promoting their product or service. However, this is not the case. When you are implementing an effective online marketing strategy, you must remember that it’s all about […]
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Did you know that 77% of consumers today read blogs? If your company isn’t creating custom content, you’re missing out on chances to connect with your future customers. 42% of organizations have gained customer through blogging, making it a crucial part of an inbound marketing strategy. IB2B organizations can benefit significantly from a sound corporate […]
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Does your website have a responsive web design? If not, you’re losing money. As we come to rely on smartphones, tablets, and mobiles to perform our browsing and shopping tasks online more and more, one thing is becoming clear for businesses: having an intuitive website that renders perfectly across all devices and platforms is extremely […]
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Photo Credit “Social Media Apps” So you’re finally ready to begin your online marketing efforts. You have hashed out your strategy and identified your target audience. When it’s time to start engaging with your audience, there are a few things you will need to keep in mind. One on One Relationships When you use social media […]
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Websites are nothing more than an attraction that people visit and engage with. Business owners get frustrated with their website and are always battling to get traffic. Once they get the traffic they struggle to keep and engage their audience. Bounce rates sneak into the 80 and 90 percent mark and length of stay is […]
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We, as business owners, must thoroughly integrate ourselves into social media platforms in order to maintain strong relations with consumers in modernity. Business owners need to create a social media presence on at least the top three social media platforms: Facebook, Twitter, and LinkedIn. Let’s take a look at how your business can quickly create […]
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Looking to skyrocket sales without spending a ton of money? Want your online marketing pages to turn more visitors into buyers?It’s easier than you think. Ok, let’s be honest… Promoting a company effectively on the Internet isn’t as easy as some would have us believe. There’s real work involved! However, there are simple things that […]
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If you want to inspire your customers to contact your company, purchase a product or learn more information, you must utilize engaging call to action buttons. In addition, it’s important to place the buttons in the right locations for instant access. Placing the buttons in intuitive areas pushes your clients to take immediate action, netting […]
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Most small business owners have a goal that they want visitors to accomplish on their website, whether it’s purchasing a product or signing up for a newsletter. However, as we talk with small business owners, they tell us that they have trouble getting these conversions. After examining numerous websites, our team has identified seven common […]
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