Category Archives for "Recommended Reading"

Inbound Marketing Vs. Outbound Marketing [Infographic]

Why try to buy your way in when consumers aren’t even paying attention? Check out this infographic to see why more and more people are changing their marketing strategies to an inbound approach.

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A Craft Beer Drinker’s Guide: Generate More Leads For Your Small Business

Sure you want to generate more leads. Can you do it while sipping your favorite micro-brew? Perhaps you can. After all, there’s a lot to be said about how craft beers have carved out a huge niche in the beer drinking market. They didn’t do it by spending tons of money sponsoring race cars or […]

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Is Your Website Working For You? Claim Your Free Review!

For a limited time, we’re offering potential clients a free, no-obligation review with an Inbound Certified Professional and provide you actionable advice for redesigning your website and avoiding common pitfalls. Our complimentary consultation will show you how we can help generate more leads, appeal to your ideal audience and make you more money with your […]

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Jim Mosier Accepts ALS Ice Bucket Challenge

What do you do when someone calls you out in the ALS Ice Bucket Challenge?  You have the choice of either: 1) Donating $100 to the ALS Association, or 2) Dumping a bucket of ice-cold water on your head. Or, in Jim Mosier’s case, both.  Called out by a good friend on Facebook, Jim initially […]

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Beware:New Dangerous Android Malware That Can Do Anything It Wants

There is a new piece of malware making the rounds that specifically attacks Android devices. So far, it has been detected on over half a million devices in the U.S., Russia and Europe. The program is incredibly dangerous and takes advantage of unsuspecting users of social networking websites and SMS. It was first discovered by […]

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Twerk Your Business Blog By Using Google Trends

Miley Cyrus transformed from our favorite teen pop princess into America’s infamous twerking sensation that had social media and Google searches on fire. Some may argue in Miley’s case that change can be good or bad, but when it comes to twerking your blog and staying up-to-date and relevant with enticing content, change is essential. […]

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WordPress 3.9.2 Security Release: Update Is Strongy Encouraged

WordPress 3.9.2 is now available. This important security release is for all previous versions and it is recommended that you to update your sites immediately. The web content management system (CMS) providers released security updates after an industry expert tipped them off to a potential attack that shuts down websites and servers running on the […]

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A Few Tips On Running A Marketing Campaign For Your Small Business

If you’re reading this, there’s a good chance you’re already thinking or already have started on your way on an inbound marketing strategy. That’s great! However, before you get started on anything related to your inbound strategy, there are some key points to keep in mind so you start with the correct frame of mind. […]

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Difficulties Of Running A Small Business Without A Plan

A small business without a business plan will face several hurdles. One of the glaring disadvantages of proceeding without a business plan is the fact that it will prevent the small business from obtaining venture capital. Most small businesses struggle with start up costs like rent for operating space, the cost of materials for products, […]

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7 Things Your Small Business Should Know About Outbound Marketing

Outbound marketing is one of the least effective ways to up your customer base for your small business or services. Outbound marketing essentially is a company casting a large net, without parameters customize for their customers, and hoping to pull very few towards them. There are 7 things you should know about why outbound marketing […]

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