Category Archives for "Web Development"

Take The Guesswork Out Of Your Website Goals

If your website had eyes and ears, they would be Google Analytics. This popular, free tool automatically collects helpful data for you, taking the guesswork out of your website goals.  When your customers talk, you listen. So when your website has something to say, don’t ignore it; its the voice of your online customers! Whether the purpose of your site […]

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10 Things Customers Want From Your Website

People crave individuality; it has value. Tell your story! Customers want to know who you are and, if you have a team, who is on it and what they do. This is just one of the many things your website visitors are looking for when they come to your site. What else are they looking for?     […]

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Digital Marketing Tools To Make Your Life Easier

Are you a marketing professional, business owner or maybe you fall somewhere in between. In today’s world its possible you wear many hats, manage a slew of different projects, online marketing campaigns, social media accounts, email marketing campaigns, etc. (Did you tweet yet today?  Respond to all those blog comments? Remember your 3pm meeting? And […]

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Is Your Marketing Becoming Obsolete?

Consumers in the modern world are tired of having marketing messages shoved in their faces at every turn. They want to explore their options, research potential solutions, get feedback from peers and family, then when they are ready; contact you to discuss your offering in more detail. Ready to have your traditional marketing flipped on its […]

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Are Your Ready For Generation C?

Baby Boomers, Generation X, Millennials…all these generations are characterized by one thing, their age group. Now meet Generation C, the first generation to be identified by lifestyle. In case you were wondering the C stands for connected. Connected by what; laptops, tablets, smartphones, apps, social media, smart watches and more!  Want Their Attention? Get Connected! […]

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“Split Test” and What it Means for Your Website

When making decisions about the overall content and look of your website, the perfect combination of details never comes together over night. One way clever marketers can evaluate the effectiveness of their site’s appearance is to use what is known as a “split test.” Instead of simply guessing which color, font, image, or description makes […]

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Buyer Personas 101: What They Are and Why They Matter to Marketers

Buyer personas are growing more common as a way for companies to make marketing decisions and use targeted ads, but many business owners do not know what personas are or how they can be used. Buyer Personas: Definitions A buyer persona is a digital representation of a buyer created from gleaning information about their buying […]

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Refresh Your Online Marketing with these 5 Simple Tips

Google supports a shocking 3.5 Billion searches everyday! Staying relevant in the 21st century means a having an online presence via a website, social media, blogs, and even review sites like yelp! If you’re not partaking in online marketing you are already falling behind your competitors, even at the local level. But what if you […]

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7 Exciting Developments In Pay Per Click

Pay per click is becoming more interesting every day – here are 7 Exciting Developments that are happening now! 1. Better Semantic Search Tools:Semantic searches are growing from a niche to the norm in PPC strategies. Semantic searches value user sentiment that traditional keyword strategies could not grasp. Using these tools requires a new understanding of […]

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Seven Small Changes That Make a BIG Difference to Your Website Visitors

You might not need a total redesign from the ground up in order to improve your website. Here are seven simple changes that make a world of difference. Streamline Your Landing Pages When you hit a landing page and you see a big wall of text staring back at you, what do you do? Skim […]

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