When you are trying to build a business–be it a standard company or an affiliate opportunity — one of the trickiest things you will deal with is marketing. There are so many different ways you can reach a potential audience.

One term you may have heard before is PPC. If you have heard this acronym and feel a bit overwhelmed, or completely lost, never fear–the basics are simple. Learn a bit more about this particular marketing method and you may find that it is a great option for you.

What is PPC Anyway?

PPC stands for “Pay Per Click.” At its most basic, this is self-explanatory. Essentially, instead of paying for an ad that is run for a certain amount of time or number of impressions, you only pay for the ad when someone clicks on it. This makes PPC advertising very valuable–since you are only paying if you gain traffic from the ad.

Google Adwords and some forms of Facebook ads are the most common types of PPC advertising. However, there are many other opportunities to utilize this type of advertising if you are interested.

Benefits of PPC Advertising

Most of the top PPC advertising programs are excellent because they allow you to target the advertising towards those who will be the most likely to find your website useful, click through and eventually become customers.

Another big benefit of PPC advertising is that you can get started for very little. Since you are only paying for the clicks that are actually made, you can often begin for just a few dollars.

Finally, PPC advertising is beneficial because it is flexible. You can try one campaign this week and another next–you are not locked into anything.

Now that you know the basics of what pay per click advertising is, perhaps it is something you will want to add to your arsenal of advertising and marketing methods.

Spend some time learning online or talk to an expert about the options available to you and get started and grow your customer base through targeted pay per click advertising.