SEO and Semantic Searches

SEO and Semantic Searches

The more thing change, the more they stay the same. Although Google has made its searches more content focused and uses more evergreen sites, the searches still are dependent on keywords. With that being said, the focus on keywords will change with semantic searches. In order to understand how semantic searches will affect your company’s […]

Keep Reading
Using Social Media to Build Your Brand_01

Using Social Media to Build Your Brand

The way customers identify with a company has changed dramatically over the last two decades. It used to be that the quality of a product was the most important to a customer; today, image and identity are nearly as important. It is crucial to understand that fact and how it relates to social media. It […]

Keep Reading
What You Should Know About Site Hosting for WordPress

What You Should Know About Site Hosting for WordPress

If you are like 75 million-plus websites, then you are using WordPress for your company’s site. WordPress is highly versatile, allowing for customization through scalability and plugins; its no wonder so many companies use it. It also stands to reason that the WooCommerce plugin for WordPress is the most widely used e-commerce platform. If you […]

Keep Reading
Why Your Web Design Should Include Gradients

Why Your Web Design Should Include Gradients

Sometimes a trend emerges and disappears quickly in web design, but a few of those trends should never have gone away. The use of gradients in web design is getting another look from web designers with good reason.  Here are several reasons gradients are making a comeback and why your company should consider using them. […]

Keep Reading
Using Demand Generation for PPC

Using PPC for Demand Generation

Has your company’s pay per click (PPC) campaign not measured up to what you thought it would? Have you sunk a sizable portion of your marketing budget into bids so that your ad is guaranteed to be seen by potential customers, but you are still not getting the results that justify the amount you have […]

Keep Reading
What is Design Thinking

What is Design Thinking?

When designing a website, it is easy to get caught up in using new and splashy graphics or trying to fix problems in the last iteration of your website. It is that kind of narrow focus that can lead to user dissatisfaction. Even though you may have known that there was an issue with your […]

Keep Reading
Update Your Web Design or Lose Customers

Update Your Web Design or Lose Customers

You probably already understand the importance of having a website for your business. If your company runs through an e-commerce site, then it is vital to have an easy to find website. You may think that you have spent enough time and capital on your company’s web design, but have you really? If the last […]

Keep Reading
Why You SHould Never Use Free Web Hosting

Why You Should Never Use Free Web Hosting

Free is always good, right? Not when it comes to a web host. There are a number of reasons that using a free web host is a bad idea, especially if your e-commerce is the bread and butter of your company. The potential savings in using a free web hosting service are dwarfed by the […]

Keep Reading
1 2 3 31