Do Reciprocal Links Still Help SEO_01

Do Reciprocal Links Still Help SEO?

The use of reciprocal links was a widely used method of link building popular nearly twenty years ago but has declined in use over the years. The idea was two websites would exchange or “trade” links in order to drive traffic to both sites. Although it has declined in popularity, reciprocal links still are actually […]

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Should Your Site Offer Dark Mode

Should Your Site Offer Dark Mode?

A growing number of websites have begun to offer dark mode, basically a dark theme. Dark mode has a combination of blacks, slate grey, and deep blue. Most dark modes have a black background with a white font. The idea behind dark mode is to make it easier on the eyes at night. You may […]

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Creating a PPC Strategy That Works

If you are trying to increase traffic to your company’s website, one of the most effective tools you can use is pay per click (PPC) advertisements. Paying for ads on the most visited websites like Google, Facebook, Instagram, and Bing can increase your brand visibility and drive traffic to your site. But are you really […]

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Understanding Subdomains

Understanding Subdomains

If you are embarking on a new business venture or adding new divisions to your business, you are most likely looking for or have obtained a domain name. In the process, you may have stumbled across the word “subdomain”. If you did not pursue what a one was any further than just seeing the term, […]

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What Social Media Will Look Like in 2020_01

What Social Media Will Look Like in 2020

Social media is set on constantly shifting sands, popular platforms rise and fall (see MySpace) replaced by a hot new player on the social media scene, so it is difficult to predict what things will look like in 2020, but having an idea of what could happen will allow you to allocate your marketing funds […]

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