Hiring a Google partner to provide PPC consulting is an investment that is well worth making. Google sets high standards for companies aspiring to become partners; this ensures that only knowledgeable, experienced professionals are able to make the cut. What is more, companies must keep up with ongoing requirements in order to retain their status.
– Google partners know how to word PPC advertisements so that they not only get lots of clicks but also generate lots of sales
– Partner companies are familiar with Google’s many advertising options (email ads, chat ads, remarking ads, social ad extensions, etc) and can recommend the ones that are right for your company.
– Google partners know how to ensure that all the small details of any advertising campaign are fully covered, thus preventing you from making costly yet completely avoidable mistakes.
PPC vs. SEO
Search engine optimization is an important aspect of getting visitors to your website. However, it is no longer enough on its own. Google is making it increasingly hard to get a high organic search engine ranking without the assistance of paid advertising. What is more, studies have shown that most individuals who are serious about purchasing a product or service click on sponsored search engine results rather than organic ones.
Any company that depends on the internet for a great deal of its revenue should invest at least some money in a PPC advertising campaign. However, this type of advertising is more complex than it appears. There are many options to pick from and Google makes it easier to spend money than it does to save it. Google Partner companies are well versed in making online advertising profitable and can help any company turn a PPC advertising profit. Partners, unlike many uncertified PPC advertising companies, are knowledgeable, experienced professionals in their field who can help you get more site visitors and significantly boost your conversion rate.