15 Terms Your Pay-Per-Click Consultant Should Make Sure You Know

Pay-Per-Click (PPC) is pretty much self-explanatory. It is known as an online marketing tool which directs more traffic to your website.The advertiser only pays if, and when somebodyclicks on their Ad. For a lot of people, this type of service can get overwhelming and time consuming. They look for an expert to a
158217439ssist them and more often than not, these Pay-Per-Click Consultants use a lot of industry language that most PPC beginners may not understand. You then walk away not sure you even understand how the process works.

Well, I am here to help! In order to fully benefit from your PPC campaign, I have compiled a list of 15 important terms that your Pay-Per-Click Consultant should make sure you know and understand.The following terms create the foundation for PPC campaigns and are essential to the success of yours:

  1. ROI (Return on Investment): A measure of how much profit you make for a particular advertising investment.
  2. CTR (Click-Through-Rate): The percentage of people who see an ad and click it.
  3. Conversion Rate: Refers to the number of visitors to your site that buy what you offer or they give crucial information that will help convert a visitor into a buyer.
  4. AdWords: Google’s Pay-Per-Click platform, which shows ads on Google, AOL, Ask.com, and multiple custom search engines.
  5. Ad Group: A given class of keywords within which a given ad is classified. The ad can fall in a multiple of such like classes.
  6. Geo-Targeting: In a campaign,this is setting your ads to appear in a certain city, state, or country. Also called “Local Matching”.
  7. Landing Page: The immediate page the visitor lands on after clicking your ad.
  8. Paid Inclusion: This is a chargeable service that helps to determine whether a web page is indexed or not.
  9. Unique Visitor: This is a specific person who visits a specific Web site. If this person visits the Web site 10 times in a single day, this person is still considered only one unique visitor, not 10
  10. Click Fraud: Activity that occurs in PPC advertising when an ad is repeatedly clicked by a person, group of people, or some type computer program or software.
  11. Broad Match: This is the keyword that matches the method by through which an ad will be identified with similar searches that are specific to given keywords.
  12. Keyword Matching: It is used to mean the various methods that used in matching your ad with keywords that are entered at the search engines.
  13. Negative Match: A form of “keyword matching” in which ads are never matched with searches that include the specified negative keyword
  14. Minimum Bid: This is the least amount of money which a PPC search engine permits advertisers to bid in relation to a given keyword.
  15. Ad Extensions: This expands your ad by providing more links that are relevant to it.The keywords are located below the ad which enables visitors to follow them after seeing the ad.
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About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.