Yes! You’ve got your small business up and running. Now it’s time for you to properly market your company on the Internet, yet you have no idea where to start. You barely even know how to complete a search on the Internet, let alone create websites, blogs, social media profiles, and carry out Internet marketing strategies. What does all that mean anyway ? Thankfully, I’ve come to the rescue to let you know which online tools will help you with the success of your small business and ease your online marketing fears.
Website Development Tools: A company website is of the utmost importance because it will allow you to connect with consumers who would have otherwise not known your business even exists. There are several things to include on your website, including what it is that you’re selling as well as contact information. Don’t forget and address and telephone number or your business will have a very short life span. Remember, phone books hardly exist anymore; and those people who do use them only use them as a door stop or a booster seat. A website is the first step in creating an online presence.
Social Media Tools: In this day in age you have to be connected. Socially connected on the internet that is. From Google+ to Twitter to Facebook, you need social media profiles on all of them. It gets you found, it connects you right where you need to me and it’s also FREE ADVERTISING. Thankfully, each social media platform tends to have available tools that you can use to easily create profiles. The more profiles you have across different platforms, the easier consumers will be able to find you and your services, including existing customers as well as potential ones. Don’t forget to add these to your website as well; you need links on your web page that connect consumers to your social media profiles.
Blogging Tools: In addition to a website and social media profiles, your company also needs a blog. Blogs allow you to communicate and engage with consumers on a more personal level rather than professional. You can use a blog to be educational, informational, and helpful. Blog about what’s important to the people who want your service. Each time you blog, it’s just another chance to be found on the web, the more you blog the better. Fortunately, there are plenty of free blogging tools that are easy to use. In fact, many of them are so simple to use that you can have a blog up and going in less than 15 minutes.
Google Analytics: If you don’t measure your blog, website and social media profile’s progress, you’ll never know if your content is reaching the maximum number of people that it can. Because of this, you need to use Google Analytics. It provides a wide range of analysis and measurement tools. To use Google Analytics, you will need to create a Google account. If you happen to have a Gmail account, you already have a Google account.
Google AdWords: When you include certain keywords within your content, you will get a higher ranking on search engine results pages. What that means is, these keywords allow your business to be found more easily and quickly. Thankfully, it’s simple to see which keywords are best to use according to the information you’re posting. This is another tool that will require you to have a Google account. I’d suggest that you may even want to do some more research and learn how the use of Google AdWords and even a Pay Per Click campaign can benefit your business.