Reasons We Love Inbound Marketing And Your Small Business Should Too

Looking for a more effective and realistic way to market your small business? For the past eight years inbound marketing has been the most effective marketing method for doing business online. We’ve learned it; we’ve tried it, and guess what? We love it!

Here is why:

  • People are looking for YOUR services this way. They are finding you and they are the ones calling. This makes for a softer sale than the cold sale of outbound marketing.
  • It cost less than most other forms of marketing. This means your return on investment will be significantly better than with outbound marketing.
  • You can hit just the demographic you are looking for, which helps to improve the quality of the leads that call in.
  • Most consumers hate outbound marketing so even if you are offering something they want, chances are they will disregard it if you call them. When they call you though you know you have a better chance.
  • This also gives you the chance to really communicate with the customer in a more interactive way as they are more receptive to communication than with outbound.
  • All you do is publish great content.This gives you the chance to inform and educate them on your service and industry so they are better informed customers, which also makes the sale easier.
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About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.