Looking for a more effective and realistic way to market your small business? For the past eight years inbound marketing has been the most effective marketing method for doing business online. We’ve learned it; we’ve tried it, and guess what? We love it!
Here is why:
- People are looking for YOUR services this way. They are finding you and they are the ones calling. This makes for a softer sale than the cold sale of outbound marketing.
- It cost less than most other forms of marketing. This means your return on investment will be significantly better than with outbound marketing.
- You can hit just the demographic you are looking for, which helps to improve the quality of the leads that call in.
- Most consumers hate outbound marketing so even if you are offering something they want, chances are they will disregard it if you call them. When they call you though you know you have a better chance.
- This also gives you the chance to really communicate with the customer in a more interactive way as they are more receptive to communication than with outbound.
- All you do is publish great content.This gives you the chance to inform and educate them on your service and industry so they are better informed customers, which also makes the sale easier.