Landing Pages: Why Your Small Business Needs Them

A landing page is your small business site’s best friend when it comes to generating leads and turning a profit.


What’s the point in driving visitors to your website if you’re not going to do all you can to convert them? Your small business site is not there to decorate cyberspace, it’s there to help sell your products or services. If you care about maximizing your return in investment, a landing page is a must. The more landing pages you have, the better your chances for turning site visitors into paying customers.

When you’re running a business, finding prospective customers is important. A landing page is the crème de la crème of lead generation and conversion. A carefully designed page can help you target your market, engage potential buyers and optimize sales.

When site visitors click on your call-to-action (CTA), it should take them to a landing page. This page is where you deliver on your CTA. If you are offering a free downloadable eBook, trial membership, webinar, etc., visitors should be able to access whatever it is you promise them. When they submit their info via the capture form, you can use it to initiate contact, build trust and eventually convert them.

Your landing page is distinct from other pages on your website in that it is created with one purpose in mind – to entice visitors to take action. Therefore, it works best if it’s free of other elements that distract from its sole purpose.

If getting the biggest return on your investment is important, a landing page is something your business website absolutely can’t do without. It can help generate leads, convert visitors and ultimately boost profitability.


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About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.