Email open rates can be alarmingly low for many companies, meaning this could be a hurdle your small business as well. That’s why we have compiled a list of 10 tips for getting the most out of your e-mail marketing campaign.
1. Quality over Quantity
Be strategic about the kind of subscribers you have. Don’t just add someone to an e-mail list because they inquired about the company’s products and services. Allow them the chance to subscribe themselves. These are the customers to focus on.
2. Segmenting is Key
Segmenting the audience based on their preferences will maximize the open rate. This takes a bit more work, but the payoff is worth it.
3. Strategize Unsubscribes
No one wants to lose a customer forever, so instead of creating a general unsubscribe link, ask them if they want to receive certain types of e-mails rather than no e-mails. This will weed out the uninterested from the somewhat interested.
4. Avoid E-Mail Bombarding
This certainly relates to the above tip, as e-mail bombarding is the biggest reason people unsubscribe. To avoid sending too many e-emails, make sure the messaging is intentional and that there is enough time between e-mails. Subscribers will start to become accustomed to a routine over time.
5. Stay on Point
This can apply to sending too many e-mails as well as sending lengthy e-mails. More is not always better. In fact, less is usually better. Be clear and concise with each message and stick to the point.
6. Give Incentives to Open
Giving special discounts within the body of the e-mail can play a big role in the open rate. Try it out and see what happens.
7. Keep Content Engaging
In today’s social media saturated world, engaging content can go a long way. Always ask subscribers for feedback, ideas, and opinions. They will become more loyal customers in return.
8. Make Subject Lines Count
Before choosing a subject line, think “Would I open an e-mail with this subject?” Also, avoid vague subject lines like “Free” or “Don’t Delete” or “You Won.” This will keep the e-mails out of the spam folder.
9. Spelling, spelling, spelling
This one is pretty straightforward. No one likes to read e-mails that they have to correct in their head. Stay professional and proofread everything.
10. Timing is Everything
Tuesdays and Thursdays are good days when it comes to open rates. In addition, studies have shown that people are more likely to open e-mails during the day rather than at night.
Love the tips but don’t have time to manage your email marketing and campaigns? Talk with one of our client advocates to see how we can help. 863-687-0000 or