What is Linkedin?

LinkedIn is the world’s largest professional network with over 300 MILLION subscribers. LinkedIn is a free networking platform that allows you to stay connected with other professionals, find new business opportunities, and always be current with the latest news and trends. It allows you to stay connected and be inspired, so you can do what you do best!

Would my small business benefit from having a Linkedin profile?

Yes! Recent studies have shown that 80% of small businesses use social media to grow their business and develop relationships with customers old and new. When you go to an event to promote your business and introduce yourself to someone, that person will immediately want to look you up online. A LinkedIn profile allows you to be found and represent who you are (professionally). While many think that LinkedIn only works for large corporations and businesses, the fact is that any business, no matter how large or small, can gain when they use LinkedIn. In fact, small businesses especially can utilize LinkedIn’s services to find new customers, gain exposure, develop a reputation and brand, and even find new employees. Therefore, if you haven’t already, it’s time to jump on the bandwagon and start engaging.

How do you set up a Linkedin Account?

Setting up a profile is quick and easy, and once this happens, meaningful engagement with clients and customers can begin. The first step is to go to www.linkedin.com/reg/join. Once you are there, you will find a sign-up box where you will enter your name, email address, and provide a password. Then, click “Join LinkedIn.” The next step is to fill in all of the information to create a profile, such as country of residence, employment status, zip code, and job title. After you click “Create my profile,” you will be prompted to confirm the registered email address. Once confirmed, you are ready to populate your profile with more information and start connecting with colleagues. It’s that simple!