The Worst Advice Ever for Marketing A Small Business

We have all seen plenty of advice online about how to market a business via the internet. While the advice comes from a wide range of sources, it all falls under the same three categories: Good, useless and
95358610downright harmful. However, there is one piece of advice that can perhaps be categorized as the worst advice ever and that is this: Just do it.

You would never set up a business without doing proper research. You would never set up an offline advertising campaign without proper planning and research. Yet some people have the mistaken impression that promoting a business online is simply a matter of setting up a website and a few social media pages and then expecting customers to come in. That, however, is a recipe for failure. file-1310034439

If you want your online marketing efforts to be successful, you need to make a plan. This plan should include elements such as:

  • Who do I want to reach? After all, a plan for reaching seniors will look a lot different than a plan to reach teenagers. Your plan should also include your target area. Are you a local business that only serves the residents of your state or are you targeting an international market?
  • What does the competition look like? See how your competitors are marketing their products and how much they are selling their goods for.
  • What forms of internet marketing should the company focus on? You can promote your company via email, social media, Google Adwords, Facebook Ads and a myriad of other avenues. However, you probably cannot use all avenues at all times, so select the ones that would work best for you.

As you can see, there is a lot more to marketing than setting up a website and/or social media pages. Put some planning into it, get professional help if you are new to this field and you will then see the results you are looking for.

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About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.