How To Take Control Of Your Social Media Marketing Campaign


Photo Credit “Social Media Apps”

So you’re finally ready to begin your online marketing efforts. You have hashed out your strategy and identified your target audience. When it’s time to start engaging with your audience, there are a few things you will need to keep in mind.

One on One Relationships

When you use social media to engage with an audience, it is important that you recognize the importance of one on one relationships. If you don’t pay attention to the individual, your efforts could fail.

In order to better understand your market, you will need to focus on the individual as well as the crowd.

Here are some tips:

  • Listen to your audience. Take a look at the things your prospects and clients are saying. Uncover their pain points. Figure out how you can help.
  • Provide value. Provide content that will make it easier for them to solve their problems. Promote this content with your media.


In order for your strategy to be a success, tracking your progress is essential. Otherwise, you will not be aware of how effective your campaign is.

When measuring your progress, it’s important to decide what metrics you will use. This will usually depend on what action you want your customer to take. Do you want them to subscribe? Buy more product? Sign up for a seminar? The metric you choose must be in line with the desired action.

Here are some metrics that could be relevant to your goals:

  • Comments
  • Shares
  • Likes
  • Conversions
  • Click-through rates

Measurement tools like Google Analytics or Hootsuite are great ways to track your progress.

Don’t have time to implement a social media strategy? MosierData can help. Contact us today!

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About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.