Too Much Self-Promotion, Not Enough Relationship Building
Many online marketers make the mistake of thinking that the majority of their online marketing efforts should be focused on promoting their product or service. However, this is not the case. When you are implementing an effective online marketing strategy, you must remember that it’s all about your audience, not about you.
Your social media and content strategy should be built around engaging with your audience, providing helpful and valuable content, and interacting with them. If you only post endless advertisements for your products, it will push your audience away.
You should see online marketing as a conversation, not a sales pitch. Start showing that you actually care about their needs and wants, and they will end up buying from you.
No Comprehensive Marketing Strategy
Failing to have a comprehensive strategy for your online marketing strategy will kill your online efforts. In order to establish an online presence, you need to have a plan before you get started.
Here are some good steps to take:
- Identify your target audience
- Find out which social media platforms they are using
- Discover their needs and wants
Running a Sprint Instead of a Marathon
Online marketing is not an instant fix. While it’s possible that you could get results quickly, they typically come over the long-term. If you’re engaging in online marketing, you’re in it for the long haul.
It takes time to build an audience and get them to buy into your brand. If you’re not seeing instant results, don’t get discouraged. If you continue to follow best practices, you will see the payoff.