To understand why inbound marketing is so effective, it is important to know a bit about how it works. Following are the three basics of inbound marketing. (Inbound Marketing Vs. Outbound Marketing)

Getting the Right Traffic

Your site needs to have content that will appeal to your target demographic. You need to choose which keywords you want to rank highly for and then ensure that these are used in title tags, meta tags, headers and footers. You will likely want to start off using a combination of organic SEO methods together with Google advertisements in order to reach a large audience.

Turning Traffic into Customers

Getting plenty of traffic is great, but it is not enough. You need to turn your traffic into customers. You do this by making it easy for customers to find what they are looking for. Your site must load quickly, be easy to navigate and appealing to the eye. Each landing page should also have a clear call to action.

Turning Customers into Promoters

The final step is turning customers into promoters. You want people to not only buy from you but also tell their friends, relatives and colleagues how great your products are. You generate these leads by not only offering a high quality product and great customer service but also by having social sharing buttons on your site that make it easy for people to share your content with others via social media.

While inbound marketing may seem complex, it is actually quite simple. You determine who would most appreciate your product, target them and make it easy for them to buy from you. You also make it easy for people to tell others about you. If you do this consistently, you will find your customer base steadily growing and your profits increasing.