2015: Market Your Small Business For Success

Now that the holidays are out of the way and the parties have stopped, it’s time to take a look back and reflect on all the things that we did right and what we did wrong, this past year. We all want 2015 to be OUR year, right? The year where we become rich and successful? (I know I do!)

Most business owners are familiar with one type of marketing. It’s called “outbound marketing”. You know, passing out fliers,15 second radio and T.V. ads, and those annoying cold calls… to paraphrase David Meerman Scott,” buy, beg and borrow for leads and attention”. It’s 2015, everything has changed, and that old way of marketing doesn’t work!

Inbound marketing is all about getting found online by your audience. It’s where they’re looking for you. Buyers have changed their shopping behavior, and we’re helping businesses adapt. It’s about being proactive through SEO, blogging, and social media.

Check out this infographic to see why you need an Inbound Marketing agency.


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About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.