b your slice of the web. Admittedly, it took us a while to get on board with Google+.. We still don’t use it like we should, but I can tell you this – in my observation, people using Google+ seem to be smarter. I’m not calling anyone dumb, but it is refreshing to log into a social media platform and not see updates like “I’m bored, hmu” clogging up my news feed.
The first result in this example is actually an unofficial Colts page, the official page is number two. Now a user wouldn’t necessarily know. This is an important factor when informing users about a page. Currently 1051 have the fake Colts page in circles compared to only 194 who have the official page in their circles.
When the brand page is verified, the checkmark displayed helps make the official brand page stand apart:
Page verification has to be run through Google and should be noted that not every page will be verified. There are, however, steps that you can take to increase your chances that Google will accept your verification. Before filling out the verification request form make sure to have the following:
Authorization by your commercial entity, organization, brand, or product
A link to your organization’s website on your Google+ page
A link to your Google+ page on your organization’s website (either the Google+ badge or a snippet of code)
Have over 1,000 people add you to their circles
Now, the web requirements for Google+ page verification are complete. The last thing you have to do is fill out a simple request form for Google. This does require a new set of information including:
- Name, Title, Organization, Address
- URL of your Google+ page
- Your organization’s address and phone number
- At least one type of business verification (this can include one of the following)
- Bank or Credit Card statement
- Business license
- Utility bill
The business verification must be scanned and uploaded along with the form. Once completed, submit and wait for a response from Google.