3 Ways Start-Ups Will Sell In 2015

Three ways up-and-coming start-ups will sell in 2015.479386451

Creating a start-up company may be easy for some, but selling what that company has to offer is a different story. Consumers are seemingly hardwired to avoid cold calls and avoid video spots like the plague, so selling a product can be rather difficult these days. Thankfully, some approaches have been made to help sales run smoothly… which start with understanding your product and consumers.

1.) Catering To Product Demographic – A women’s tennis shoe may not be a smash with teenage men. Knowing what your demographic enjoys is a great way to stay in business. Understanding that your product may have a shelf life with the demographic, so targeting new consumers to replace the demographic that has outgrown the product is a must.

2.) What Does The Consumer’s Life Look Like? – Look at a product through your customer’s eyes… as well as their own life:

  • Do they check their email regularly?
  • How involved are they with social media?
  • If another for another business, do they delegate business themselves or through a manager?

3.) A Trustworthy Brand – This can be a hard niche to fill for new businesses, but developing a trustworthy brand will work wonders for any start-up company. Being reliable to consumers only builds positive awareness and interest for your product.file-2407358585 (2)

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About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.