Creating a start-up company may be easy for some, but selling what that company has to offer is a different story. Consumers are seemingly hardwired to avoid cold calls and avoid video spots like the plague, so selling a product can be rather difficult these days. Thankfully, some approaches have been made to help sales run smoothly… which start with understanding your product and consumers.
1.) Catering To Product Demographic – A women’s tennis shoe may not be a smash with teenage men. Knowing what your demographic enjoys is a great way to stay in business. Understanding that your product may have a shelf life with the demographic, so targeting new consumers to replace the demographic that has outgrown the product is a must.
2.) What Does The Consumer’s Life Look Like? – Look at a product through your customer’s eyes… as well as their own life:
- Do they check their email regularly?
- How involved are they with social media?
- If another for another business, do they delegate business themselves or through a manager?
3.) A Trustworthy Brand – This can be a hard niche to fill for new businesses, but developing a trustworthy brand will work wonders for any start-up company. Being reliable to consumers only builds positive awareness and interest for your product.