Seven Small Changes That Make a BIG Difference to Your Website Visitors

You might not need a total redesign from the ground up in order to improve your website. Here are seven simple changes that make a world of difference.9C0BC32DBF540395FFFC6BD6C65B53CD1DB51FF17889730E4Dpimgpsh_fullsize_distr

Streamline Your Landing Pages

When you hit a landing page and you see a big wall of text staring back at you, what do you do? Skim the page real quick and then close that tab and never visit the site again, right? Keep your landing pages simple, and your paragraphs short.


What stops you when you’re skimming? A good photo. Get some stock photo website subscriptions or start taking some of your own and use visuals to catch the eye.

Use Your “Classic” Content

That old blog post on Google Fiber might not be relevant anymore a week after you posted it, but what about when the Net Neutrality debate kicks off again? It’s tough to update daily, but easier if there is no “old” content, only “classic” content.

Talk About Something Else

Talk about something besides your own brand. This will get you organic search visitors and let your customers know that you’re connected and social, it’s not a one way street.

Get to the Pointfile-1310034439 (2)

Tell the reader what they want to know in the first sentence. That’s a better way to keep them reading than to drag it out.

Don’t Forget the Call to Action

Your visitors didn’t come to your website to get out of the rain. They’re looking for something. Let them know that you’ve got it, and let them know what they’ve got to do to get it from you. To paraphrase Alec Baldwin in Glengarry Glen Ross: Always Be Calling-to-action.

Prioritize Accessibility

Make sure that your visitors know how to email you, how to place an order, how to navigate your archives, how to find you on social media, etc. Your landing page should be a hub to the rest of your brand’s online presence.

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About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.