Are your website visitors leaving without using the ‘Contact’ page or completing a purchase? Delight your visitors and show them you care by giving them (remarketing) cookies! Okay, so its not double fudge chocolate chip but its the thought that counts and now you can be sure they will remember you.
Here’s how remarketing works
Upon arrival at your website the visitor’s browser is given a ‘cookie’, then when they navigate away from your site and browse offerings on other sites, they are shown items they were originally interested in on your site. It’s a genius way to market and it probably costs less than you’d think. Think of remarketing ads as reminders that keep your business in ‘top of mind’ and also improve trust by appearing on numerous popular websites across the internet.
Target the right customers
Remarketing only targets people who have been to your site and have shown interest in your products. So when your advertisements are displayed to them again with products they wanted to purchase, they are guaranteed to get attention.
Your own mix
Worried custom ads will creep out customers or turn them off? Never fear, you are in full control of your remarketing! Spice it up with custom offers or coupons, vary design aspects and even set the frequency of how often customers are shown your ads by setting limits on them. Note: Limiting the number of times and how often visitors are shown your ads will help you avoid looking like a stalker.
Remarketing uses anonymous cookies to ensure that no personal or identifiable data is collected, leaving those with privacy concerns nothing to worry about. Additionally, these cookies can easily be removed by clearing a browser’s stored data and history.
Your milkshake – i.e. marketing efforts, offers, PPC, and SEO – is already bringing
the boys to the yard visitors to your website. Why not combine (remarketing) cookies with your milkshake for a delectable treat? No longer will visitors be wandering off your website and forgetting about you.
Here’s a sample of how it would work:
A internet user finds your website through your SEO, a paid ad on Google, shared link on social media, etc. They browse your site, but get distracted or aren’t ready to buy yet, so they leave without making the purchase. But while they were on your site, a piece of code injected a cookie onto their computer. Whenever they visit a site that displays ads they now see your remarketing offer pop up.
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Now customers are:
- seeing your ads ‘all over the place’ and assume you are a massive company with a huge advertising budget
- receiving reminders about your product or service, significantly increasing their awareness and probability of purchasing.
- able to click on one of these ads to go straight to the area of your site they are interested in.
The cost is relatively low when compared to traditional PPC (pay-per-click). and because remarketing only targets people that have visited your site before, it has a much higher ROI.
Who can benefit from remarking?
- Local businesses
- National and global businesses
- E-commerce sites
- Service businesses
- Information marketers
Remarketing should be an absolute no-brainer and its recommended for every type of business you can imagine, across all industries. If you have the potential to make money when people visit your website, then remarketing should be at the top of your list. So start handing out those cookies; not only does it delight your customers it can increase your sales!