Are You Keeping Up With Google Guidelines?

The number of people who rely on their mobile devices for everyday use continues to rise. Whether to look for a restaurant or a place to get their hair cut. According to Google, about 94 percent of people in the United States use their smartphones to search for information about local services and products. This is why it’s important to make sure that your website is mobile-friendly. This is so you can reach your target audience and grow your business.

Website Responsiveness: What You Need to Know.

Google’s focus is on making the online experience easier for consumers. Design your website so it’s easy for them to find it when they are searching for something by using the keywords they’d use such as “nearby restaurants in (insert local area)” or “bike repair in (insert local area).” Once they get there, make it simple for them to find what they need for your hours, location and specials with an interactive menu on your home page. Focus on making your website look and act consistently whether they’re using a mobile device, desktop or laptop.

Mobile Responsiveness is Here to Stay.

Google uses a website’s ranking in search engine results as a motivator to get businesses to follow their guidelines. Not surprisingly, they rank websites that aren’t mobile-friendly lower in search engine results so they are less likely to catch a person’s attention. Google also introduced its Accelerated Mobile Page (AMP) project even though they don’t use it as a way to rank websites. What Google does do with AMP sites is list them above other results in a search. If your website isn’t mobile friendly, it won’t have the AMP symbol beside it. It won’t catch the attention of people searching online as easily.

The Google guidelines in place help improve website responsiveness while making it mobile friendly. Focusing on mobile responsiveness makes it more likely that your website will be found by those people who need it most.

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About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.