The vast majority of shoppers (more than 80 percent, according to one study) go online to research a purchase, even if they end up making that purchase at a brick and mortar store like yours.
Most searches are initiated via a mobile device. Shoppers need a place to see your address, hours and specialties all on one screen. It’s also important that it’s easy for search engines to find. That’s were Google MyBusiness can be invaluable.
You may be thinking that you don’t need to mess with Google MyBusiness if you already have your own website. That is not true. Not only does Google MyBusiness provide a desired thumbnail description of your business that consumers are seeking, it carries with it definite SEO advantages and will probably make you more visible to those searching for your type of business.
Getting started with Google MyBusiness
It’s easy to get started with Google MyBusiness. Your basic information is often times already loaded by Google and gleaned from other sources. In the rare situations where it’s not already loaded, the process of adding it is very simple. Once your basic information is loaded, verify your account and enter a PIN. Carefully review to make sure that all of the information Google lists for your page is correct. Then you can choose to personalize your page with photos, a more detailed business description, events and information on specials.
Having an online listing is different from having your own website and can make a definite difference when it comes to competing in today’s competitive digital marketplace. Google MyBusiness pages make it easy for even the smallest business to showcase their products and services.