Webinars – How To Make Them Better

Webinars – How To Make Them Better

Webinars have taken the world of business to business marketing by storm. Webinars are a potential lead generating platform that has been adopted by many businesses to amass converting clients for their business. However, I am pretty sure that am not the only one confused that the webinar statistics are overrated. Do not get me wrong though, when used effectively; webinars are an exceptional site to drive traffic to your business. With a webinar, you get one-on-one interaction with a large group of potential clients.

However, we have to be realistic. It is evident that plenty of webinars do not meet the standard required for them to generate a substantial amount of PPC leads. Sometimes we are left to wonder how the 5 minutes clunky presentation garner much lead. Who knows? You might have dedicated much resources and time to convince clients to buy whereas they would still have bought from your business. Thus, many webinars success is a lie.

In this post, I intend to help you create a webinar that converts. Also, it is about knowing what makes your webinar suck and what you should do differently to get to rise.

Here are some reasons why webinars suck;

1. Presenters spend much time talking about themselves

It is time the webinars start valuing the audience time. It is a huge turn off when the webinars sessions start with too much information about the presenter. The audience interest is to know the relevance of your business and what they can gain from your products or services. Be precise and on point to stop wasting the audience time. Too much crap about your issues diverts the audience attention to something more lucrative.

Why we do this?

Sometimes we find ourselves delivering too much about our personal lives because of stage fright. At least, there is that one topic that everyone feels comfortable talking about. Do not forget the reason that you got the audience. So, you should give meaningful presentations.

What to do instead

It is not time to credit your expertise. You should be precise and exhibit your expertise in the presentations.

2. Marketers Give People a Reason Not to Attend

People get an attitude not to attend the live meeting because they know they will have a to catch up through watching the video recording. However, if marketers stressed that there would be nothing such as recording for the non-attendees, the meeting would flood with the audience. It gets more comfortable knowing that you will not have missed out on the details even when you do not attend. The presence of recordings gives the audience the reason not to attend.

Why we do this?

The reason as to why we do the recording is because we are afraid of losing any opportunity that would generate an extra lead for our website. However, you should know that the ones that listen to you live are your potential lead.

What to do

If your webinar is going to be live, make it so. The scarcity of a commodity yields a higher demand. If what you are offering is incredible, then you do not have to worry about losing clients. You should deliver outstandingly to the available in real time and let the others search for you. Neil Patel excelled in the art.

3. Live Webinars Don’t Produce Great Standalone Slide Decks Later

The number one rule of live presentations is not to put too much information on the slides. In case you choose to use images, infographics, charts of live video a title is all you need to pass your message across. However, for the after viewers, the images may get irrelevant since it can get hard to relate the image to the information.

Why we do this?

We include much information on the slides in the name of pleasing the larger percentage who do not attend the real-time meetings.

What to do Instead

If you decide to do presentations using SlideShare, then make the slides self-explanatory.

4. Sixty Minutes Somehow Became a Rule

Webinars are booked for an hour. However, many live meetings have been forced to end early since many presentations go for at most forty minutes. The audience is left with nothing to do but stall aimlessly. Many find this a waste of time they should have used to do something else.

Why we do this?

We devote a whole sixty minutes because an hour feels like ample time to share and interact.

What to do instead

There is no set rule that webinars meeting should last for sixty minutes or more. Thus, the length of your content should determine the time needed. You should make every minute count and deliver only the relevant content.

5. We Bait and Switch Our Industry with Our Solution

You should be clear about what your industry does. It is about creating long-lived trust with the clients. Thus, any contradiction or craftiness on what you are presenting may brand your company as a scam. Do not try to sell your company for what you do not offer.

Why we do this?

The notion that all we need is driving massive sales now and then. We forget that once we lose the audience, it takes decades to rekindle to create another brand.

What to do instead

Even though the products and services your webinar is offering are not marketable, trust is worth it all. It is time, to be honest with the clients. Even if you attract few attendees, they may convert to bring on board, other potential clients. You should address the real thing that your webinar is doing.

6. No Clear Actionable Strategy is Ever Offered

For attendee, they are really expectant on how to put to use the strategies they learn. However, there is close to no call to action in webinars. The attendee is left with vague ideas which may be as well as irrelevant since their application is not authentic. The audience is left feeling wasted and takes their time as wasted.

Why we do this?

The little information we deliver is to make the audience keep looking upon us. In no time will they imitate our steps and establish themselves to be our competitors.

What to do instead

You should be a bridge your customers use to get up the ladder. Give them the facts and let them experiment. By this, you acquire more converting clients since they now believe your strategy works.

7. Questions and Answers Falls Flat

The success of the webinar is determined by how ready you are to respond to the questions from the customers. However, the forum gets boring when the audience satisfaction is not met. This limits the client’s expectations.

Why we do this?

At the start of the webinar, we hope to keep the attendee engaged. However, we do not prepare well enough to encourage the Q&A forum.

What to do instead

One, since time might be a limiting factor and the questions might be too many for you, make sure you address them. You do not have to pretend that you got the questions from the attendee but, always be there to save the day. Secondly, encourage the attendee to speak out their organizational challenges.Every participant in the webinar has their problems. Their presence dictates that there is a call to action and if only they knew their need was not going to get addressed, they would not have availed themselves. Thus, even if you do not have the solution at hand, ensure that you do some follow up. By this, a boost in engaging with the attendee get achieved.

Where to Start

Even though the seven steps are not enough to generate crazy leads to your webinar, when well applied, you are a step ahead. For webinars, you have to acquaint yourselves with persuasive skills to compel the undecided persons to buy. All you need is quit is cluttering your webinar with fluff. Instead, focus on the relevance, and you will be surprised by the turnout.

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About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.