[Video] Cool stuff you can do with Google Tag Manager & Analytics – Part 1

Cool Stuff You Can Do with Google Tag Manager and Analytics

If anyone has been following this blog for any length of time, you know I like to share my knowledge. So a few years back, I did a “Lunch & Learn” workshop for a local business networking group on the subject of Google Analytics.

Fast forward a few years, I was asked to do a similar workshop for Central Florida SCORE. I won’t lie, I used the same foundational slide deck for the workshop (mainly because the glossary of terms and the major sections of Analytics haven’t changed in many years).

BUT What I did do different is a new live Q&A and an actual live demonstration on the Analytics account for the Google Merchandise Store.

A couple of times both during my slide presentation and during the live demo the subject of Google Tag Manager came up, and specifically how it can be used to track outbound links as well as click-to-call conversions.

There seemed to be a lot of interest in the concept, so I thought I would do some quick tutorials. You will find the first two in this post, and they are:

  1. How to install Google Analytics using Google Tag Manager
  2. How to record phone number clicks as conversions in Analytics

Installing Google Analytics On Your Site using Google Tag Manager

So in this example, I have a plain jane install of WordPress with only my chosen theme installed and a couple of page templates imported from that theme. Prior to the video I created a tag manager container, a Google Analytics Property and installed the Tag Manager code in the theme (I show you where it is in the video but yours may be different).

Step one – Installing Analytics and testing that the page view tag is working.

Configuring Google Analytics to record phone number clicks as conversions.

So now that we have Analytics installed, the next step is to install the tag and trigger that is necessary to track when a phone call link is clicked. This is just a basic setup (as you will see) and viola! you’re tracking click to call actions as goals!

Understanding click to call links and how to track them.

As you can see, the setup is straight forward. It’s important to note that this does not restrict the action to mobile devices (which I think is a good idea, maybe I will show you how in a future video) so remember just because the link was clicked doesn’t mean an actual call took place.

Anyway, if you attended the workshop, here you go. If not, I hope you find this useful anyway.

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About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.