Everyone is familiar with pay per click and how best to use it, right? Not exactly. While most people involved in digital marketing know about PPC, they don’t always know how to get the best return on investment from the ads. The idea is to take in more money from the pay per click ads than was spent on them. Simple, but some marketers get carried away on how much they spend per click, making it unlikely they will get back what was spent on the ads. Here are some tips on how to profit from your pay per click advertisements.
Keywords First
If you are not familiar with how pay per click advertising works, it’s not hard to understand. Set a dollar amount you are willing to pay for your ad to be seen on a Search Engine Results Page (SERP) or Social Media Platform. The higher the dollar amount spent, the greater the chance the ad will be seen.
You are competing with others in your field or industry to get noticed. So, let’s say your company makes orange cream soda with no GMOs (genetically modified organisms), you want to use what is unique about the soda in your ad, and the keywords that will be searched.
Google AdWords
For example, if you choose Google AdWords, you will be able to see the metrics for any given keyword in their keyword planner. The monthly average for how often a keyword is searched, the global volume, what the competition is for a given keyword to be seen, and a suggested bid.
Let’s go back to the orange cream soda, a pay per click ad with the keyword of “soda” may have a suggested bid of $25 because it is such a broad term. You are competing against grape soda makers, classic cola makers, peach soda makers and more.
Now if you narrow the scope of the keyword by becoming more specific and using the keyword phrase “orange soda” you have now reduced the number of companies you are competing with; only orange soda makers are bidding against you. This change could reduce a suggested bid from $25 to $15, quite a drop.
You can still narrow the field and costs by using the keyword phrase “orange cream soda.” Since you are marketing to a specific group of people who don’t want GMOs in their orange cream soda you could use “GMO-free orange cream soda,” these keywords are most likely to yield actual conversions to paying customers.
Write a Pay Per Click Ad That Will Grab Attention
When writing a pay per click ad for your company’s GMO-free orange cream soda, make sure to use the same keywords in the headline for the ad so it would read something like “Delicious GMO-Free Orange Cream Soda.”
By using the keywords for your Google pay per click ad, you are improving your quality score with them, which in turn reduces the cost of your clicks. This basic concept is true of search engines like Bing and social media platforms such as Facebook.
Data Driven
When Pay Per Click Marketing uses all the data you already have. Use the analytics you get from your company’s website, social media accounts, and sales. You can gather demographics on your customers by including a survey, or gathering vitals at the checkout of an e-commerce transaction.
If your company has a customer service department, task agents with gathering customer demographics while conversing with them. By collecting customer data, you can learn about their buying habits, what age group makes up the most significant percentage of your customers, what other products they are interested in getting from your company (besides GMO-free orange cream soda). By gathering data, you will be able to compose a data-driven pay per click ad which will be effective.
Get Paid for Pay Per Click
If you have a blog that covers something like different types of sodas, you could be paid for showing ads for GMO-free orange cream soda on your blog. Googles Ad Sense is probably the best-known program, but Bing and Yahoo have similar programs.
One way or another with research and effort, your company can make monetize pay per click ads.