3 Tips on How to Improve Your Quality Score in Google Ads

how to improve quality score

Are you struggling to get your Google Ads to perform well? You’re not alone. One of the key metrics that can make or break your campaign is your Quality Score. At MosierData, we understand how crucial it is to optimize this metric for better ad performance. In this guide, Lakeland’s SEO experts at MosierData explain how to improve your Quality Score.

What Is Quality Score and Why Does It Matter?

Quality Score is a metric Google Ads uses to rate the quality and relevance of your keywords and ads. It’s a number between 1 and 10, with 10 being the best. A higher Quality Score can result in a better search engine ad rank and lower costs.

The components that make up this score are:

  • Expected click-through rate (CTR)
  • Ad relevance
  • Landing page experience

Understanding these components is the first step in learning how to improve your Quality Score. 

1. Rethink Your Ad Copy

Your Google Ad copy is a critical factor in determining your Quality Score. If your ad copy doesn’t align with the user’s search query, your expected click-through rate (CTR) will suffer, negatively impacting your Quality Score.

Ensure that your ad copy relates directly to the keywords you’re targeting. Irrelevant ad copy can confuse users and lower your CTR. Encourage users to take action by using compelling CTAs like “Buy Now,” “Learn More,” or “Get Started.”

What sets you apart from the competition? Whether it’s free shipping, a limited-time offer, or a money-back guarantee, make it clear in your ad copy.

2. Restructure Ad Groups and Keywords

Improving the quality of your ad campaigns often starts with a well-thought-out structure. Here’s how to restructure effectively:

  • Theme-Based Groups: Tightly theme your ad groups around specific topics or sets of keywords. This ensures that your ads are highly relevant to the user’s search query.
  • Use Negative Keywords: Adding negative keywords can prevent your ads from showing up for irrelevant or low-converting searches, thus improving your CTR.
  • Keyword Match Types: Utilize different keyword match types like exact match, phrase match, and broad match.

3. Revisit Campaigns and Make Improvements

Consistent monitoring and optimization are key to maintaining a higher Quality Score. Here are some strategies to keep your campaigns in top shape:

  • Regular Audits: Periodically review your ad performance to identify areas for improvement. Look for trends in CTR, conversion rates, and ad spend.
  • Add or Remove Keywords: Based on performance data, you may need to add new high-performing keywords or remove ones that are not contributing to your campaign’s success.
  • Optimize Landing Pages: The user experience on your landing page also affects your Quality Score. Make sure the content is relevant, and the page is easy to navigate.

Improve Quality Score with MosierData

Improving your Quality Score is not just a one-time task; it’s an ongoing process. At MosierData, we know how much a well-optimized Quality Score can impact your ad performance.

If you’re new to Google Ads, our Google Ads for beginners guide can be a great starting point. For more information on how to improve your quality score, call (863) 687-0000.

Spread The Word!

About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.