Running an SEO content audit is an excellent way to determine which content on your website you should rewrite, delete, or continue to produce. It’s an incredibly valuable tool that can improve your search engine optimization efforts, increase website traffic, and expand your target audience.
In this brief guide, we’ll go over the best way to carry out a content audit. After reading, reach out to MosierData, a trusted SEO specialist in Lakeland, Florida, to discuss your digital marketing and website needs. See how we can make your SEO efforts a success with our professional services!
1. Determine Your Audit Goals
Before diving into your audit, you should develop clear goals, as the audit can bring your website’s strengths and weaknesses to light, showing you what’s doing well and what isn’t. Potential content auditing goals might include:
- Finding old content to rewrite and improve upon
- Increasing brand awareness with targeted keywords
- Discovering content topics your website is missing
- Removing broken links and low-quality page images
- And more!
Having a goal will determine what post-audit steps to take to strengthen your business. For some people, this might look like revisiting and updating old content so it becomes evergreen. Other businesses will figure out ways to make content with little reach or success more appealing and valuable.
2. Categorize and Create a Content Inventory
You should build a content inventory to find and note changes to any site pages. An SEO content audit should operate with a goal in mind. It’s a good idea to perform your audit page by page so as not to overwhelm yourself. Creating a spreadsheet section for each page can help you audit some of the following features:
- Page Type: Some page types are blog posts, form pages, landing pages, and more.
- Title and Keywords: Record your page title and if you’ve included any focus keywords.
- Meta Descriptions: These provide a preview of what your page is about and should have a keyword.
- Internal Links: Internal links can increase traffic to other pages on your site.
- Page Speed: Pages should ideally take 2 seconds or less to load.
Improving your on-page SEO is possible after creating a thorough content inventory and makes it easy to sift through a lot of information.
3. Analyze Your Content Audit Data
Once you’ve performed your audit, it’s time to take a look at your findings. You can make a plan for content repurposing if you have some content that did especially well and was a hit. Here are three potential actions to take with your content based on the results for each page:
- Improve content that isn’t performing as well as you’d like
- Update older content that might contain outdated information
- Craft content that your website should have but currently lacks
Discover How Search Engine Optimization Services From MosierData Can Help You
Now that you’ve learned more about SEO content audits, you can also read about choosing an SEO agency for your needs. MosierData is passionate about digital marketing and helping companies like yours thrive. Visit our office in Lakeland, FL, or call us at (863) 687-0000 to chat!