Why Is Web Accessibility Important for Businesses?

why is web accessibility important

Most business owners want to make sure site visitors have the best user experience possible. You’ve done extensive research, trying to make sure you have the right images, solid copy, and engaging videos — but have you stopped to think about web accessibility?

Why is web accessibility important for business owners to consider? MosierData is here to explain.

MosierData specializes in helping companies improve their website design to drive more organic traffic to their web pages. If you need an experienced website designer in Lakeland, FL, contact MosierData.

What Is Web Accessibility?

Web accessibility is the practice of making web pages, tools, and other digital content more accessible to people with disabilities. It allows disabled people to navigate and interact with your website efficiently despite their physical or mental shortcomings. Incorporating closed captions for your online videos, volume controls, text size options, and other accessibility features will make your website more efficient for disabled users while enhancing their overall experience.

Three Reasons Why Web Accessibility Is Important for Business

So, why is web accessibility important?

Optimizing your business’s website with various assistive technologies doesn’t just benefit disabled users. It also provides several advantages to your company. Below are just a few reasons why web accessibility is important for businesses.

1. Helps You Reach More Potential Customers

Studies show that 26% of U.S. residents have a disability. With over a quarter of the population having a disability, adding accessibility features to your website will help you reach more potential customers. Assistive technologies make it easier for disabled web users to browse your site, increasing the chances of them utilizing your service.

2. Improves SEO

Search engine optimization, often shortened to SEO, determines your website’s ranking on various search engines like Google and Bing. A high SEO score ranks you higher on search engines, making it easier for users to find your website. Incorporating accessibility features into your website can increase your SEO score, putting your brand in front of more people.

3. Minimizes Legal Risks

The Americans with Disabilities Act grants disabled citizens equal access and opportunities to public services. Companies that don’t abide by the web content accessibility guidelines risk legal consequences that could tarnish their reputation. Adding accessibility features to your web pages will ensure you stay within regulations and avoid legal repercussions.

Contact MosierData for First-Class Commercial Web Development and SEO Services

If you want to enhance your business’s web page and wonder, “Why is web accessibility important?” contact MosierData. Our team will explain why accessibility options are one of the most important things on your website while enhancing it with efficient assistive technologies. Whether you need to optimize your website or want to know the standards for web design, MosierData is here to help.

Our goal is to make sure you get the assistance you need to enhance your business. Give Mosier Data a call at (863) 687-0000 or (888) 389-3282, and allow us to take your business’s website to the next level today!

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About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.