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The MosierData Blog

Random musings & occasional knowledge dumps.

Latest Posts

From Zero to Fully Booked in 90 Days: How a Lakeland Bookkeeper Built a Full-Time Business with MosierData’s Find Program -- Case Study Graphic
Case Studies

From Zero to Fully Booked in 90 Days: How a Lakeland Bookkeeper Built a Full-Time Business with MosierData’s Find Program

When Mosier Bookkeeping launched in November 2024, it had no website, no rankings, and no marketing budget, just determination. Within 90 days of starting MosierData’s Find Program, the firm was ranking across Lakeland, receiving 3-5 calls per week from Google searches, and growing fast enough for owner Angela Mosier to make it her full-time business and hire her first employee. Real Humans. Ridiculously Useful Tech.

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SEO Trends Set To DOminate in 2025
Search Engine Optimization

SEO Trends Set To Dominate 2025

As search behavior rapidly evolves, so must your SEO strategy. In 2025, search engines aren’t just indexing keywords—they’re interpreting user intent through AI, prioritizing content with first-hand experience, and leaning on community input like never before. Whether you’re managing a small local business or scaling across multiple markets, staying ahead of these seven SEO trends could mean the difference between page one and page none.

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Topical Authority & SEO
Search Engine Optimization

What Is Topical Authority in SEO?

Topical authority is how search engines measure your website’s depth and credibility on a subject. To rank higher, it’s not enough to post frequently—you need comprehensive, interconnected content that showcases true expertise. MosierData helps businesses build content strategies that boost authority, improve search rankings, and drive long-term traffic. Want to stand out as a trusted voice in your industry? We can help.

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How duplicate content affects SEO
Search Engine Optimization

Why Duplicate Content Hurts Your Website’s SEO Rankings

Duplicate content can hurt your SEO by confusing search engines, diluting ranking signals, and reducing visibility in search results. Even unintentional repetition—like similar product pages or multiple URLs—can cause indexing issues. MosierData helps businesses prevent and fix these problems with proper redirects, canonical tags, and original content strategies, ensuring your site ranks where it should and drives consistent traffic.

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Why is my website not generating leads?
Lead Generation

Why Is My Website Not Generating Leads?

Struggling to turn website visitors into leads? You’re not alone. Many businesses invest in beautiful websites that fail to perform. From weak calls to action and confusing navigation to poor content and slow load speeds, small oversights can kill conversions. At MosierData, we help service-based businesses fix what’s broken—so your site finally delivers the results you need.

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March Madness Merketing - Score A WInning Slam Dunk
Digital Strategy

[UPDATED FOR 2025] March Madness Is Here. Sink A Slam Dunk With Your Marketing

March Madness isn’t just for basketball fans—it’s a goldmine for service business marketing. This guide from MosierData shows how to leverage seasonal branding, omnichannel promotions, and emotion-driven campaigns to create timely, effective offers. With real promo ideas for over 20 industries and tips on building full funnel strategies, you’ll turn tournament buzz into measurable results. Score your best season yet.

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AI WIthout The Hype Book Cover

Get the book that started it all.

“AI Without the Hype” is the no-fluff playbook for business owners who don’t have time for buzzwords or tech jargon – just clear, actionable guidance on how to actually use AI to work smarter, not harder.

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Whether you’re exploring options or ready to take action, our Clarity Call will help you:

It’s fast, it’s free, and it’s all about you.