You may have heard of using keywords in association with pay per click (PPC), but are you aware of negative keywords and PPC? Knowing how negative keywords can impact your PPC is as important as knowing what keywords can help it. Here is more on negative keywords and PPC. Keywords and PPC If your company […]
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If you are engaged in e-commerce and have not been targeting Millennials as customers, the question is, why not? They are the biggest demographic in the United States and are proving to be an economic force. Need proof? They are responsible for the rise of companies like Chipotle and for a decline in breakfast cereal […]
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You know about using pay per click (PPC) to reach customers. They are ads that show up on search engine results pages. You may even have heard about using PPC to boost your search engine optimization campaign (SEO). What you may not know about is using PPC to boost your email marketing campaign. Let’s take […]
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If you have been attempting to build your company’s brand on social media with minor successes, then you are using the wrong platform. You can’t use LinkedIn to sell cupcakes and using Twitter for promotion is problematic since it is basically a scrolling mini-blog, and your ad literally is only seen for seconds. Instagram, by […]
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While the changes at Google have affected the landscape of SEO, one thing still remains the same is that you must have relevant, effective keywords. Yes, packing keywords will land you in Google jail, but you still need to have a number of relevant ones. You may say “I hear what you are saying, but […]
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Everyone who has any knowledge of pay per click (PPC) advertising knows that just as with search engine optimization (SEO) that Google reigns supreme. You may understand this yourself, but have never dealt with PPC, let alone Google’s AdWords. With that in minds here is Google Ads for beginners. AdWords is an Auction Google AdWords […]
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When most inbound marketers think about driving traffic to their website, they think of search engine optimization (SEO) an pay per click advertising (PPC). While SEO and PPC are the most effective methods to drive traffic to your website, they are not the only ones. Often overlooked are offline methods to drive traffic to your […]
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If you are seeking a way to grow your business on social media and aren’t sure how, why not Instagram? It’s growing in popularity and visually based, which is excellent for promotion. Using Instagram to grow your local business is smart. Here’s why and how. Show Pictures of What You Sell Inside Your Store or […]
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As the popularity of Instagram continues to grow, so does its potential for your business to reach new customers. There are a number of ways Instagram can generate organic leads for your business. So, regardless if you are an e-commerce based company or an old fashioned brick and mortar business, Instagram can be a valuable […]
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If you are running a small business or startup, you know it is crucial to make every dollar count. A limited customer base means limited cash flow. That would seem to indicated limited SEO opportunity, but that is where the misconception lies. If you take the time and effort to follow a few simple suggestions […]
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