I’ll admit: this is an uncomfortable subject to raise. Many of the people reading this will fall into one of two groups. Either marketers who are struggling, in many cases because marketing budgets have been slashed, and Business Owners who are up against the wall, many of whom see “severing a finger to save the hand” as […]
Keep Reading
This article on user-generated content was originally posted here on Social Media Today. Let’s Talk Social for a minute about Why User-Generated Content is Essential We’re on the cusp of a monumental change in the trajectory of consumer buying behavior. The ways people interact with brands and each other today are vastly different from what […]
Keep Reading
If you have been attempting to build your company’s brand on social media with minor successes, then you are using the wrong platform. You can’t use LinkedIn to sell cupcakes and using Twitter for promotion is problematic since it is basically a scrolling mini-blog, and your ad literally is only seen for seconds. Instagram, by […]
Keep Reading
Your company is committed to bringing in leads through a pay per click (PPC) and search engine optimization (SEO) campaign and has allocated the resources to move forward; but are you using all the tools at your disposal? If you are overlooking social media, the answer is no. Placing ads on social media is increasingly […]
Keep Reading
The majority of visitors coming to a business’ website for the first time are not likely ready to buy. Instead, these people are probably doing research to see what is available for their particular situation. They are obviously interested in what the site is selling though. Why else would they have gone to it? Remarketing, […]
Keep Reading
If anyone has been following this blog for any length of time, you know I like to share my knowledge. So a few years back, I did a “Lunch & Learn” workshop for a local business networking group on the subject of Google Analytics. Fast forward a few years, I was asked to do a […]
Keep Reading
If you are dealing with inbound marketing in this day and age, then you are dealing with social media. It is an essential way to reach a wide variety of target demographics that allows you to interact with them in a way not possible in the past. If you are not familiar with social media […]
Keep Reading
Social Media plays a key part in cultivating new prospects from your target market. It allows a company to interact with customers directly or through paid ads. When used correctly profile pages and pay per click ads can have a significant impact on reaching a desired demographic. Facebook continues to be the top social media […]
Keep Reading
Webinars have taken the world of business to business marketing by storm. Webinars are a potential lead generating platform that has been adopted by many businesses to amass converting clients for their business. However, I am pretty sure that am not the only one confused that the webinar statistics are overrated. Do not get me […]
Keep Reading
Can you recall the days we use to refer “BRB” as “Be right back”? Those days are long gone as we are always online. In today’s business world, we are connecting with potential leads through LinkedIn, Youtube, Facebook, Instagram, and Twitter. Organic posts may not always reach your target clients due to the algorithms on the […]
Keep Reading