Category Archives for "Marketing & Social Media"

Let's Talk Social

Why User-Generated Content is Essential

This article on user-generated content was originally posted here on Social Media Today. Let’s Talk Social for a minute about Why User-Generated Content is Essential We’re on the cusp of a monumental change in the trajectory of consumer buying behavior. The ways people interact with brands and each other today are vastly different from what […]

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Using Instagram to Build Brand Awareness

Using Instagram to Build Brand Awareness

If you have been attempting to build your company’s brand on social media with minor successes, then you are using the wrong platform. You can’t use LinkedIn to sell cupcakes and using Twitter for promotion is problematic since it is basically a scrolling mini-blog, and your ad literally is only seen for seconds. Instagram, by […]

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