If you have not gotten on board with making your company’s website user experience (UX) focused, then you are going to fall behind your competitors in customer satisfaction and ultimately, conversion. If you’re not convinced yet, here is why you should focus on your website’s UX in 2020. Google Crawls Sites Differently Google no longer […]
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A growing number of websites have begun to offer dark mode, basically a dark theme. Dark mode has a combination of blacks, dark grey, and dark blue. Most dark modes have a black background with white font. The idea behind dark mode is to make it easier on the eyes at night. You may even […]
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If you are looking for a way to help engage your customers in addition to great content, vibrant graphics and emotion invoking hero images, then you should consider an interactive map. It is especially useful if you are a retail location or a local travel agency. Here are the benefits of adding an interactive map […]
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When most inbound marketers think about driving traffic to their website, they think of search engine optimization (SEO) an pay per click advertising (PPC). While SEO and PPC are the most effective methods to drive traffic to your website, they are not the only ones. Often overlooked are offline methods to drive traffic to your […]
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If you are about to embark on a venture starting an e-commerce business, you probably have questions. One likely question is which platforms are best for selling your products? That is an important question because not all e-commerce platforms are equal. Other questions need to be answered before you chose an e-commerce platform. What Are […]
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A growing number of websites have begun to offer dark mode, basically a dark theme. Dark mode has a combination of blacks, slate grey, and deep blue. Most dark modes have a black background with a white font. The idea behind dark mode is to make it easier on the eyes at night. You may […]
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The prominent players in e-commerce such as Amazon and Walmart were the apex predators with conversions through mobile devices. These mammoth corporations had the capital and means to assure that their sites were the quickest loading on mobile devices. Smaller companies were left scavenging for the e-commerce the scraps. It was too expensive or difficult […]
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If you are wondering why visitors to your site bounce (leave after a few moments on one page) instead of converting into sales, there are any number of issues that could cause it. If your bounce rate is between 25% and 40% your site has an above-average bounce rate, and you are doing something right. […]
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If you are familiar with the state of marketing today, you know how important it is to have a strong search engine optimization (SEO) campaign. When your website is at or the top of a search engine results page (SERP) it can translate into sales. So you strive to be in that top SERP position, […]
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Hero images have been around a long time; they have been used in multiple forms of media from art to television. With the advent of the internet, hero images made the jump another environment. If you don’t already know, a hero image is a large image that is centered in the middle of the screen, […]
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