Experienced & Certified PPC Management Services.

Our recommended ad spends are just that - recommendations. They are not a universal setting that we apply to every customer. In general the more you can invest, the better results we can deliver, but we understand sometimes you may want to start small. We offer every potential customer a free 1-hour PPC Strategy session where we sit together and look at the specifics of your industry, your target customer, your competition and your budget. Only then can we recommend an actual strategy and budget. Regardless of whether the "ending numbers" are within your budget or not, you will walk away from the meeting with solid suggestions and the framework of your pay-per-click strategy at no charge.

The short answer is yes. In actuality, when we walk into a campaign that has been set up by a less-experienced PPC manager or the customer themselves, sometimes that can be even more work than if we had started from scratch. Not to mention, if you're considering hiring us to manage your PPC campaigns, common sense would suggest that it wasn't performing as well as it should have, so we really need to take a closer look and understand why.  Sometimes that solution is obvious and sometimes it takes hours and days. There is really no way to know until we roll up our sleeves and start working.

It is imperative to understand that Cost-Per-Click is only one metric of a search campaign. There are other factors such as quality score and impression share that have an impact on the price you pay for each click, but there are also other important metrics to consider. The most important one is called CPA (Cost Per Acquisition) and it is the one we tend to focus on more directly. Simply put, CPA is the price you pay to have a website visitor turn into a lead or customer. Whether that means purchasing something, filling out a form, signing up for a mailing list or calling your office. In our world, we call these conversions. The idea is that each time you get a conversion, you make (or have a good chance to make) money. As long as the revenue you generate per customer exceeds the cost of acquiring that customer, your campaign has paid for itself.

Like the question above, there is a short answer, which is yes. Since we don't require any kind of commitment on our PPC Management services, you can technically cancel anytime.  Anything we have set up in your account will remain yours and we don't disable or tamper with anything when you cancel. With that said, however, it is important to understand that every single PPC campaign needs to be constantly monitored, tweaked and tested to insure continuous improvement. If you take a "Set it and forget it" approach to PPC Management, your campaign will lose its effectiveness and your costs will rise. Fluctuations in in your marketplace, new features and changes from Google & Bing, seasonal buying patterns and other factors are always needing to be taken into consideration, and only a trained PPC Management Professional can do it effectively.

Get in touch with us.  We will be happy to add it to this site or discuss with you over the phone. There is a lot to consider and PPC can be a healthy investment. But if done right, it is one that will deliver very generous returns.