Local SEO & Traditional Search Engine Optimization.

Because there's no money to be made on page 3.

If you've ever asked yourself any of these questions, we can help:
  • Why is my competition on page 1 and I'm not, even though my product or service is better?
  • How come when I search for my brand, other sites show up before me?
  • Why isn't my current internet marketing / SEO company telling me exactly what they are doing or producing the results they promised?
  • Why does my site show up on searches from a computer, but I seem to be invisible to mobile devices?


I am a brick-and-mortar business and need help ranking on maps and searches by people near me.

I am a large brand or e-commerce site and need to improve my rankings on searches nationwide.

Search Engine Optimization & Today's Web

While some of the fundamentals of a good, solid SEO foundation remain unchanged, some of the specific optimization strategies have evolved greatly over the years. For instance, the rise in mobile-device usage has created a whole new category of location-aware searches that didn't exist just a few short years ago.

Local SEO and its impact on your business​

​To best explain the impact of Local SEO, let's review some actual numbers we helped to decipher for a new client who had traditionally gone with a package from their local yellow pages. In this case, the yellow pages provided a tracking phone number so they could show the client how well their ads worked. Over the course of the year, the client had received 198 calls on this phone number. The client felt (but had no real numbers to show) that they consistently closed about 25% of the calls that came in.

In comes their SEO strategy: I will start by saying this isn't exactly a fair comparison because it took approximately 4 months for the effects of the SEO campaign to start working in full swing. With that said, we'll still pull numbers from the client's Google Analytics for the exact same timeframe. A total of 18,764 people visited the company's website. Of these, 84.6% were unique, which means they had not visited the site before. Digging deeper, a total of 871 filled out their online quote request form. Since we listed the client's actual phone number and not a tracking number on the site, we'll ignore call volumes and look at online inquiries only.​

Yellow Pages Results:

  • 198 calls times 25% close rate: 49.5 sales (let's say 50)
  • Ad Cost: $3,000.00 for the year
  • Ad cost divided by 50 sales = $60/sale
  • Ad cost divided by 198 leads = $15.15/lead

Local SEO & Content Strategy:

  • 871 forms times 25% close rate: 217.75 sales (let's say 218)
  • SEO Investment: $5,050.00 over 12 months
  • SEO cost divided by 218 sales = $23.17/sale
  • SEO cost divided by 871 leads = $5.80/lead

The Result? Local SEO drives more business than traditional advertising.

Traditional SEO

Use the form below for a FREE instant SEO analysis of your website

Simply enter your website address, the keyword you want to target and the e-mail address for us to send the report. It only takes about 30 seconds!

SEO Related Articles From Our Blog:

Accelerated Mobile Pages are Here
Accelerated Mobile Pages According to an article posted on Kissmetrics, 40% of mobile site visitors will abandon a website that takes[...]
Friday Fact: The 4 Most Important Things on Your Website
Drumroll please.....the most important information on your website is: Contact Information Hours Offers / Prices Products & Services If a[...]
Friday Fact: Digital Assistants Are Changing Search Results
The use of digital voice assistants is on the rise. With the more devices offering digital assistants in their software,[...]
Living in a Multi Screen World (Infographic)
Laptops, phones, tablets and television are dominating today's media; let's face it, we're living in a multi screen world. A whopping[...]
10 Up-To-Date Strategies for SEO Success
2015 has been a year of change and the key to attracting the top search engine spiders has become a mixture[...]
This Week in Social Media: Facebook Adds Admin Roles
Businesses with Facebook Pages can now set five different roles for their administrators: Manager, Content Creator, Moderator, Advertiser and Insights[...]
My first assessment of Google Plus
How hard can it be to take down an Internet powerhouse? This is what Google has been pondering about Facebook[...]
Today In Tech History Updates on Twitter
Wow it has been a little while since I updated this blog. Seems we are all a little busy scrambling[...]