A growing number of websites have begun to offer dark mode, basically a dark theme. Dark mode has a combination of blacks, slate grey, and deep blue. Most dark modes have a black background with a white font. The idea behind dark mode is to make it easier on the eyes at night. You may […]
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If you are trying to increase traffic to your company’s website, one of the most effective tools you can use is pay per click (PPC) advertisements. Paying for ads on the most visited websites like Google, Facebook, Instagram, and Bing can increase your brand visibility and drive traffic to your site. But are you really […]
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If you are embarking on a new business venture or adding new divisions to your business, you are most likely looking for or have obtained a domain name. In the process, you may have stumbled across the word “subdomain”. If you did not pursue what a one was any further than just seeing the term, […]
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Social media is set on constantly shifting sands, popular platforms rise and fall (see MySpace) replaced by a hot new player on the social media scene, so it is difficult to predict what things will look like in 2020, but having an idea of what could happen will allow you to allocate your marketing funds […]
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The prominent players in e-commerce such as Amazon and Walmart were the apex predators with conversions through mobile devices. These mammoth corporations had the capital and means to assure that their sites were the quickest loading on mobile devices. Smaller companies were left scavenging for the e-commerce the scraps. It was too expensive or difficult […]
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Like SEO, Pay Per Click (PPC) Ads are continuously changing; the big players in PPC are always offering new features and refining how the process works. Changes are coming in 2020 and here are a few you are likely to see. Improvements to Automated Bidding with Google Google’s automated bidding process for PPC will improve […]
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If you are wondering why visitors to your site bounce (leave after a few moments on one page) instead of converting into sales, there are any number of issues that could cause it. If your bounce rate is between 25% and 40% your site has an above-average bounce rate, and you are doing something right. […]
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If your company is a small to mid-sized business, or you are a startup and just launched your company’s website, you may think that you don’t have to worry about it for the foreseeable future, that would be a mistake. When you purchase a car, you don’t just drive it without any other action on […]
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Unsure about what Google My Business (GMB) does? Chances are, you’ve already used it. When you search for a nearby restaurant or computer repair shop on Google, the results you see on the map are business who registered with Google my business. You can easily see how GMB can bring you leads by showing your […]
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If you are familiar with the state of marketing today, you know how important it is to have a strong search engine optimization (SEO) campaign. When your website is at or the top of a search engine results page (SERP) it can translate into sales. So you strive to be in that top SERP position, […]
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