The MosierData Blog

Buyer personas aren’t a “new” trend—they’re smart marketing that’s been working for decades. From flipping houses in the early 2000s to building DealerClips and now guiding service companies with our Smart Growth tiers, we’ve seen firsthand how knowing your audience transforms results. It’s not about slides or buzzwords—it’s about clarity, psychology, and data-driven execution. When you truly understand your customer, your marketing stops feeling like marketing and starts creating lasting relationships.

A snapped string. A live audience. And a guitarist who didn’t miss a beat. This moment inspired a new approach to digital marketing—where your business shows up everywhere, even when something breaks. If you’ve ever lost leads from a Google glitch or content delay, this is your blueprint for visibility that lasts.

March Madness isn’t just for basketball fans—it’s a goldmine for service business marketing. This guide from MosierData shows how to leverage seasonal branding, omnichannel promotions, and emotion-driven campaigns to create timely, effective offers. With real promo ideas for over 20 industries and tips on building full funnel strategies, you’ll turn tournament buzz into measurable results. Score your best season yet.