The MosierData Blog

From invisible to market leader takes exactly 36 months. Not because we’re slow—because that’s how long it takes to build something that lasts.
12 months to build a foundation algorithms and humans trust. 12 months to prove the model and add amplification. 12 months to establish dominance through automation and AI.
You can’t skip steps. You can’t buy your way to the end. But if you approach it strategically—building in 90-day cycles, integrating every element—you build sustainable competitive advantages.
This isn’t just marketing. This is transformation.

Buyer personas aren’t a “new” trend—they’re smart marketing that’s been working for decades. From flipping houses in the early 2000s to building DealerClips and now guiding service companies with our Smart Growth tiers, we’ve seen firsthand how knowing your audience transforms results. It’s not about slides or buzzwords—it’s about clarity, psychology, and data-driven execution. When you truly understand your customer, your marketing stops feeling like marketing and starts creating lasting relationships.

A snapped string. A live audience. And a guitarist who didn’t miss a beat. This moment inspired a new approach to digital marketing—where your business shows up everywhere, even when something breaks. If you’ve ever lost leads from a Google glitch or content delay, this is your blueprint for visibility that lasts.

March Madness isn’t just for basketball fans—it’s a goldmine for service business marketing. This guide from MosierData shows how to leverage seasonal branding, omnichannel promotions, and emotion-driven campaigns to create timely, effective offers. With real promo ideas for over 20 industries and tips on building full funnel strategies, you’ll turn tournament buzz into measurable results. Score your best season yet.