Everyone who has any knowledge of pay per click (PPC) advertising knows that just as with search engine optimization (SEO) that Google reigns supreme. You may understand this yourself, but have never dealt with PPC, let alone Google’s AdWords. With that in minds here is Google Ads for beginners. AdWords is an Auction Google AdWords […]
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Like SEO, Pay Per Click (PPC) Ads are continuously changing; the big players in PPC are always offering new features and refining how the process works. Changes are coming in 2020 and here are a few you are likely to see. Improvements to Automated Bidding with Google Google’s automated bidding process for PPC will improve […]
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You are investing in an inbound marketing campaign, you already have an SEO expert who is ensuring that Google and Bing notice the content on your website, but your marketing department is unsure about which pay per click (PPC) platforms are the best. Here are the best platforms to date for PPC ads. Google Still, […]
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Everyone is familiar with pay per click and how best to use it, right? Not exactly. While most people involved in digital marketing know about PPC, they don’t always know how to get the best return on investment from the ads. The idea is to take in more money from the pay per click ads […]
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You may know about SEO (search engine optimization) and your website loads lightning fast. Your site may have graphics and language all reflect your company’s brand, but all of that doesn’t matter if your goal of conversions is not met. Perhaps you are a company owner and are hands off with your website, but it […]
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When your website receives a click from a user on Google, it is essentially receiving a vote in favor of being ranked higher. The ranking you receive from Google Ad determines where your ad will be seen in user searches. There is a possibility the ad may not be seen at all if your ranking […]
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When you pay for an ad you want a healthy return on investment. But are you getting the most you can out of your ad? Here are some suggestions for creating ad text that will be a hit with both customers and Google bots. Follow Google’s Guidelines for Punctuation If you want your ad text […]
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Your pay per click (PPC) campaign may be going well, but is it going well enough? There are a few details you may not have considered when devising your PPC campaign, these overlooked details are the difference between reaching a few potential customers, and having likely potential customers find exactly one of the goods or […]
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Pay Per Click ads (PPC) can be a great way to drive traffic to your website and attract new customers, but it needs an effective headline in order to be a success. When you use PPC ads on a search engine, or in social media, it has to compete with everything else demanding the user’s […]
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Sometime you may be wondering why Google search results differ after some time. It is simple; Google has separate algorithms for local results. By this, it delivers the locally available results depending on your location even though a geo-modifier was not in the search. Local SEO differs from traditional SEO in that; local SEO limits […]
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