If you are dealing with inbound marketing in this day and age, then you are dealing with social media. It is an essential way to reach a wide variety of target demographics that allows you to interact with them in a way not possible in the past. If you are not familiar with social media […]
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Social Media plays a key part in cultivating new prospects from your target market. It allows a company to interact with customers directly or through paid ads. When used correctly profile pages and pay per click ads can have a significant impact on reaching a desired demographic. Facebook continues to be the top social media […]
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Webinars have taken the world of business to business marketing by storm. Webinars are a potential lead generating platform that has been adopted by many businesses to amass converting clients for their business. However, I am pretty sure that am not the only one confused that the webinar statistics are overrated. Do not get me […]
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Can you recall the days we use to refer “BRB” as “Be right back”? Those days are long gone as we are always online. In today’s business world, we are connecting with potential leads through LinkedIn, Youtube, Facebook, Instagram, and Twitter. Organic posts may not always reach your target clients due to the algorithms on the […]
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Local SEO is now a game of survival of the fittest as more and more companies try to outshine each other to remain on the first page. For instance, a simple search for best roofers in my town got myriads of local service providers flooding my results page. Similar to most clients, I’m sticking to […]
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Why blog? Will blogging actually help your business make money and increase search engine rankings? The short answer is yes and here’s how. The Benefits of Blogging Blogging is one of the most powerful techniques used today. It can significantly increase your bottom line but only if it’s done right. Here are some of the […]
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What We Can Learn About Branding From A Popular TV Show Do you wait anxiously on Sunday evenings for the newest episode of The Walking Dead? If not, I am positive you’ve at least heard of the show. This is a result of The Walking Dead’s expert branding and impressive digital presence. They enforce their branding through multiple digital avenues […]
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Accelerated Mobile Pages According to an article posted on Kissmetrics, 40% of mobile site visitors will abandon a website that takes more than 3 seconds to load. But don’t worry Google has a solution. As of today, February 24th 2016, Google has fully launched Accelerated Mobile Pages (or AMPs). If you’re curious about what AMPs or Accelerated Mobile […]
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Drumroll please…..the most important information on your website is: Contact Information Hours Offers / Prices Products & Services If a customer visits your website they are there for a reason and that reason is probably to find out basic information about your business. A recent study found that your website visitors are most interested in […]
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The use of digital voice assistants is on the rise. With the more devices offering digital assistants in their software, such as Siri, Cortana, OK Google and Amazon Echo’s Alexa, the SEO field is evolving to recognize more conversational search language. We can now speak to our devices using everyday language and utilize these digital assistants for searches. People are […]
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