Former home of Shed Marketer

Now MosierData

From the founder of Shed Marketer

You probably know me from Shed Marketer. Here's what I build now.

For years, Shed Marketer ran the Google Ads, the websites, and the local SEO for shed and portable building companies. I wrote the book on it, literally: Selling Sheds Online. I'm not running the agency anymore. These days I build custom software for shed businesses. Inventory, rent-to-own, the systems that tie your tools together. The operational side the marketing was always feeding into, built to fit and yours to own.

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Author of Selling Sheds Online Facilitated millions in shed sales Custom software you own

A few of the shed builders, dealers & manufacturers I've worked with

Lakeside Cabins & Sheds Burnett Affordable Buildings Sheds Direct Smithbilt Industries United Portable Buildings Classic Buildings Bruce Mound Builders Allen Portable Buildings American Portable Buildings Lanco Sheds Quality Barn Craft Dutch Country Sheds Mountain View Barns nuHaus Outdoors Sunview Builders Casselman Sheds

What changed

The marketing worked. The business behind it couldn't always keep up.

Here's the pattern I kept running into. We'd get the phone ringing for a dealer, or a steady pipeline going for a manufacturer. The leads were real. Then the lot gets busy.

One person takes on more than they can handle. A delivery goes sideways. Something falls through a crack nobody knew was there. And then I'm on the phone having the conversation I hated most: explaining that we did our part, the leads came in, and the deal still got dropped somewhere between the quote and the driveway.

I had that conversation a few too many times for my taste. It wasn't a marketing problem. It was an operations problem, and no amount of ad spend fixes it. So I moved upstream. From getting you the lead to building the systems that make sure it doesn't get dropped.

The Shed Marketer trade-show booth, with the marketing-services backdrop and stacks of the Selling Sheds Online book on the table — The Shed Marketer booth, back in the agency days.

What I build

Custom software for the gaps the big platforms leave.

Shed Suite and IdeaRoom are genuinely good at what they do, and I'm not here to rebuild them. But not everybody can afford the mainstream suite, and plenty of shops don't need all 500 features. That's the gap I work in. We talk through how your business actually runs, find the pieces, and string them together so you're more efficient. A few of the shapes that takes:

Inventory & operations

Every unit across every lot in one place. Serial history, status, pricing, and the reports you actually check, built around your process instead of a generic template.

Rent-to-own tracking

Contracts, payment status, and the paperwork, out of the filing cabinet and into a system that keeps up. Wired to how your RTO actually works, not a one-size-fits-all module.

Make your tools talk to each other

A 3D builder, a CRM, an ERP, and QuickBooks that all ignore each other? The highest-value work is often the wiring between the tools you already pay for, so a lead becomes a quote becomes an order without anyone re-typing it.

Manufacturing, off the spreadsheet

For the plants still running on an Access database or a stack of build sheets: a real system for production, work orders, and true cost. I've migrated exactly that kind of setup before.

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Or start with a piece we've already built

It's all custom software. Some of it, I've already built.

The tools we built for our own clients converge into a small suite a shed business can use today. We can build you something custom, or drop you onto one of these to fill a specific gap, no big project required.

A word on marketing, from the guy who used to sell it to you

I used to charge shed businesses for marketing. These days I'd rather you owned it. It honestly doesn't matter who runs your ads anymore, as long as you can see what's actually working. That takes real measurement, and most shed shops have never had it. So the thing I used to bill for, the reporting and the accountability, I give away now. ROI Insights has a free tier. Start there, own your numbers, and hold whoever does your marketing accountable. Me included, if we ever work together.

Marketing Measurement

ROI Insights

Tie every shed sale back to the ad, the yard sign, or the referral that actually produced it. Free tier to start.

roiknowledge.com ↗

Inventory Management

Simpentory

Track every shed and building across your lots by status and location, from display to sold to hauled. No more three-day-old clipboard counts.

simpentory.com ↗

Jim Mosier standing behind a mule, the small machine used to move and deliver sheds, at a shed-industry expo — Yes, that's me on a mule. I told you I know this world.

Why me

I'm not a software vendor who read a blog about sheds.

For years I ran the marketing for shed and portable-building companies across the country. Google Ads, websites, local SEO, the whole engine. I facilitated millions of dollars in shed sales, exhibited at the Shed Builder Expo and the Garage, Shed & Carport Builder Expo, ran the workshops, and wrote the book, Selling Sheds Online.

So I know this industry from the inside. The lots, the dealers, rent-to-own, the manufacturers running a whole operation out of a spreadsheet or an Access database from 2004. I've even driven a mule (the little machine that muscles a shed off the trailer and into a backyard). Now I point that same understanding at the software instead of the ads.

And to be clear about what this isn't: I'm not selling you a CRM, and I'm not pitching you a marketing retainer. I build custom software and hand you tools you own. If marketing comes up at all, it's about measurement, not another monthly bill.

Selling Sheds Online book cover by Jim Mosier

The book Selling Sheds Online

The complete guide to digital marketing for shed builders and portable building manufacturers. 4.5 stars on Amazon, and still solid on the fundamentals.

Find it on Amazon

Straight answers

Questions I get from shed folks.

Is Shed Marketer still in business? What happened to it?

Shed Marketer is now part of MosierData. I founded and ran Shed Marketer as a marketing agency for the shed and portable-building industry, and that work continues today at MosierData, with the focus shifted from marketing services to custom software for shed businesses. The brand didn't shut down, it evolved, and I still work with shed and portable-building companies every week.

Can you still help with my ads and website?

That's not my focus anymore. I build custom software. If you need a full agency running your ads and SEO, I can usually point you to people I trust. What I do now is the operational systems underneath all of that, the stuff that keeps a busy lot from turning into a mess.

I run a shed lot. What would you actually build for me?

Whatever your business runs on that a generic tool doesn't fit. Often it's a system that tracks every unit across every lot, handles rent-to-own contracts and payment status, keeps serial-number history per building, and lets you quote a shed without a spreadsheet. Built around how you actually work, and you own it outright.

I already use Shed Suite, a CRM, and a 3D builder. Where do you fit?

Right where they don't talk to each other. I don't replace the tools you already pay for. The highest-value work is usually the wiring between them, plus whatever they can't do for your specific business. If your 3D builder, CRM, ERP, and QuickBooks all ignore each other, that seam is where money and time leak, and closing it is a custom software job.

What does it cost?

Custom software is a fixed-price project after a short assessment, so you get one number before any money changes hands. No surprise invoices, no per-seat creep, and you own what gets built. We scope it on the call.

Where can I find your book?

Selling Sheds Online is on Amazon. I wrote it after making pretty much every mistake worth making selling sheds on the internet. It still holds up on the fundamentals.

Still in the shed business? Let's talk.

Tell me what's actually slowing you down. Old buddies from the Shed Marketer days always get a real conversation, not a pitch. We'll figure out whether custom software is the answer, or whether it's something simpler.

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