A blogs is one of the most effective tools to attract potential buyers to your business site. In simple terms
, it’s a website or web page that is regularly updated with such content as articles, videos and infographics. Blogs have evolved from more than just an avenue for people to rant and share their opinions. Businesses are now leveraging the power of this platform to catapult their inbound marketing campaigns and boost profitability.

The Online Business Connection?

Online businesses rely on search results to get the word out about their products and services. When customers have a question they want answered, they do an organic search via Google, Yahoo or another search engine to see what pops up. If your company routinely blogs, there is a good chance potential buyers will stumble across your website. If the content you offer is valuable, visitors will stick around to see what you have to offer.

Blogs that are carefully designed can build trust and entice visitors to keep coming back. When your visitors are ready to buy, they will likely make the purchase from you because they have already established a “relationship” with your brand by reading your business blog.

When you run an online business, your profitability relies on peoples’ ability to find your website. If your company is nowhere to be found when potential buyers need products or services, they can’t buy from you, can they? The thing is, when it comes to acquiring customers, pop-up ads and other “in-your-face” tactics don’t work. Blogs are a better option because they use inbound marketing to subtly attract visitors and close sales.