The Challenge
Disclaimer: This case study features a company owned by my wife. That’s worth noting, but the work, process, and results speak for themselves. We bring the same urgency and attention to detail to every client we serve.
When Mosier Bookkeeping opened in November 2024, it was little more than a side hustle with a name and a Google Business Profile. No website. No rankings. No marketing budget. Just a handful of word-of-mouth referrals and a lot of ambition.
Like many first-time owners, Angela Mosier knew what she was good at: helping small businesses get their books in order; but she also knew that being good at your craft doesn’t guarantee anyone will find you online. In her words:
“I wasn’t ranking for anything because I had just set up my Google Business profile. I didn’t even have a website yet. My only leads came from people I already knew.”
Lakeland is a crowded market for bookkeeping and CPA firms, most of which have been established for years. Getting noticed in that environment, without ads or an existing reputation, meant Angela needed a foundation that could compete with firms ten times her size.
What They Needed
The goal was simple, but crucial: be findable, credible, and local.
Angela needed a digital foundation that reflected her professionalism while reaching the right kind of clients — small business owners who valued responsiveness and personal service.
Her checklist looked like this:
- A professional website that looked established from day one
- Messaging that spoke to time-saving and trust
- Local search visibility in Lakeland and surrounding areas
- A system that would work without constant management or ad spend
Because this was a brand-new business, every dollar mattered. The solution had to be cost-effective, simple to manage, and built to scale as the business grew. In other words, exactly what the MosierData Find Program was designed to deliver .
How We Solved It
MosierData approached the project as if Mosier Bookkeeping were any other Find-tier client, with the same process, strategy, and structure.
Week 1: Brand Foundation & Messaging
- Defined target personas (local business owners overwhelmed by DIY bookkeeping)
- Clarified brand story and differentiators: accessibility, reliability, and real human help
- Finalized tone and visual identity
Week 2–3: Website Buildout & SEO Setup
- Built a fast, mobile-friendly site with conversion-focused design
- Wrote persona-based copy emphasizing local trust and clarity
- Implemented on-page SEO and service area targeting
Week 4: Google Business & Directory Integration
- Optimized Google Business Profile for visibility
- Added service categories, descriptions, and local keywords
- Linked the website to strengthen credibility signals
Within 60 days of launch, Mosier Bookkeeping’s Google presence expanded across Lakeland. By March 2025, Angela’s firm was ranking in the top results for major bookkeeping-related searches.. ahead of established CPA firms.
Measurable Results
Even without paid ads, the inbound calls started rolling in.
- 3–5 new client inquiries per week through Google Search and Google Business
- Top 3 organic rankings for “bookkeeper Lakeland FL” and related local keywords
- 19 active clients within the first year, entirely through organic search and referrals
- Zero ad spend required
Angela tracked the source of every inquiry. The pattern was clear:
“People were saying, ‘I found you on Google.’ I wasn’t running ads. I couldn’t afford to yet. So I knew it had to be from the website and the SEO.”
This early traction proved that even in a competitive professional services niche, a strong Find-tier foundation could compete toe-to-toe with larger, better-funded firms.
Ongoing Impact
In less than six months, Mosier Bookkeeping transitioned from an idea to a full-time, sustainable business. Angela moved from juggling part-time clients to hiring her first employee to handle growing demand.
Beyond the numbers, the transformation was about confidence and control:
- She knew where her leads came from.
- She could choose the clients she wanted to work with.
- She had a foundation that would support scaling into the future.
“I didn’t anticipate how quickly I was going to take off,” Angela said. “Once the website went live and started ranking, the phone just started ringing.”
The Find Program didn’t just build a website, it built momentum.
Client Testimony
“Within three or four months, I was already ranking in almost all of Lakeland. The phone started ringing, and people were saying they found me on Google. I wasn’t running ads — it was all from the SEO and my profile. Now I’ve got 19 clients and just hired my first employee.”
— Angela Mosier, Owner, Mosier Bookkeeping
Rooted in clarity. Powered by purpose.
For Mosier Bookkeeping, visibility turned into viability. And for every new business owner ready to be found, the Find Program continues to prove what MosierData has believed for years:
Real Humans. Ridiculously Useful Tech.
