If you have not gotten on board with making your company’s website user experience (UX) focused, then you are going to fall behind your competitors in customer satisfaction and ultimately, conversion. If you’re not convinced yet, here is why you should focus on your website’s UX in 2020. Google Crawls Sites Differently Google no longer […]
Keep Reading
You may have heard of using keywords in association with pay per click (PPC), but are you aware of negative keywords and PPC? Knowing how negative keywords can impact your PPC is as important as knowing what keywords can help it. Here is more on negative keywords and PPC. Keywords and PPC If your company […]
Keep Reading
You know about using pay per click (PPC) to reach customers. They are ads that show up on search engine results pages. You may even have heard about using PPC to boost your search engine optimization campaign (SEO). What you may not know about is using PPC to boost your email marketing campaign. Let’s take […]
Keep Reading
If you have been attempting to build your company’s brand on social media with minor successes, then you are using the wrong platform. You can’t use LinkedIn to sell cupcakes and using Twitter for promotion is problematic since it is basically a scrolling mini-blog, and your ad literally is only seen for seconds. Instagram, by […]
Keep Reading
While the changes at Google have affected the landscape of SEO, one thing still remains the same is that you must have relevant, effective keywords. Yes, packing keywords will land you in Google jail, but you still need to have a number of relevant ones. You may say “I hear what you are saying, but […]
Keep Reading
Everyone who has any knowledge of pay per click (PPC) advertising knows that just as with search engine optimization (SEO) that Google reigns supreme. You may understand this yourself, but have never dealt with PPC, let alone Google’s AdWords. With that in minds here is Google Ads for beginners. AdWords is an Auction Google AdWords […]
Keep Reading
With 2020 still young, its time to look at performing some tasks to ensure your business runs smoothly through the rest of the year. Part of making sure that there are no self-inflicted wounds to your business is by taking stock of your website. Not sure you should start 2020 with maintenance to your website? […]
Keep Reading
If you are seeking a way to grow your business on social media and aren’t sure how, why not Instagram? It’s growing in popularity and visually based, which is excellent for promotion. Using Instagram to grow your local business is smart. Here’s why and how. Show Pictures of What You Sell Inside Your Store or […]
Keep Reading
If you are about to embark on a venture starting an e-commerce business, you probably have questions. One likely question is which platforms are best for selling your products? That is an important question because not all e-commerce platforms are equal. Other questions need to be answered before you chose an e-commerce platform. What Are […]
Keep Reading
As the popularity of Instagram continues to grow, so does its potential for your business to reach new customers. There are a number of ways Instagram can generate organic leads for your business. So, regardless if you are an e-commerce based company or an old fashioned brick and mortar business, Instagram can be a valuable […]
Keep Reading