If you have not gotten on board with making your company’s website user experience (UX) focused, then you are going to fall behind your competitors in customer satisfaction and ultimately, conversion. If you’re not convinced yet, here is why you should focus on your website’s UX in 2020. Google Crawls Sites Differently Google no longer […]
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If you are engaged in e-commerce and have not been targeting Millennials as customers, the question is, why not? They are the biggest demographic in the United States and are proving to be an economic force. Need proof? They are responsible for the rise of companies like Chipotle and for a decline in breakfast cereal […]
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A growing number of websites have begun to offer dark mode, basically a dark theme. Dark mode has a combination of blacks, dark grey, and dark blue. Most dark modes have a black background with white font. The idea behind dark mode is to make it easier on the eyes at night. You may even […]
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If you are looking for a way to help engage your customers in addition to great content, vibrant graphics and emotion invoking hero images, then you should consider an interactive map. It is especially useful if you are a retail location or a local travel agency. Here are the benefits of adding an interactive map […]
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The prominent players in e-commerce such as Amazon and Walmart were the apex predators with conversions through mobile devices. These mammoth corporations had the capital and means to assure that their sites were the quickest loading on mobile devices. Smaller companies were left scavenging for the e-commerce the scraps. It was too expensive or difficult […]
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Hero images have been around a long time; they have been used in multiple forms of media from art to television. With the advent of the internet, hero images made the jump another environment. If you don’t already know, a hero image is a large image that is centered in the middle of the screen, […]
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Has it been a few years since your company’s website was last updated? If so, you should think about updating it if you haven’t already. With that thought in mind, here are some of the web design trends to consider for 2020. Augmented Reality, Really Augmented reality (AR) is an emerging trend among e-commerce sites, […]
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The concept of above the fold design has been around for a very long time. Above the fold actually means above where a newspaper is folded, that is where you can find the headline. There have been some famous above the fold headlines over the years “Dewy Defeats Truman”, “WAR!” and “Men Walk on Moon”; […]
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As 2019 begins to wind down, it’s a good idea for your company’s web design to start to look at what is on the horizon. How long has it been since you updated your site’s design? If it’s been a few years, perhaps the best place to start is to understand the elements of modern […]
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Sometimes a trend emerges and disappears quickly in web design, but a few of those trends should never have gone away. The use of gradients in web design is getting another look from web designers with good reason. Here are several reasons gradients are making a comeback and why your company should consider using them. […]
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