Your company has invested employee man hours and money into ensuring that its website has both engaging content and vibrant, attention-grabbing graphics. , and you expect great results. All of the work you placed into your site will be for nothing if it doesn’t load quickly enough. We live in an age where user attention […]
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Your company’s site is on WordPress, and you have multiple social media accounts. We’ll assume you already understand that WordPress is the way of the future due to its functionality you also realize that social media marketing is a permanent fixture in the inbound marketing world. Even if you think you have done enough to […]
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If anyone has been following this blog for any length of time, you know I like to share my knowledge. So a few years back, I did a “Lunch & Learn” workshop for a local business networking group on the subject of Google Analytics. Fast forward a few years, I was asked to do a […]
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If your company’s site uses WordPress and it engages in e-commerce, chances are it’s through WooCommerce. If you are not familiar with WooCommerce, it has become nearly as popular as WordPress itself. Its features make WooCommerce versatile and user-friendly. If your company already uses it, you are aware of its ability to integrate with PayPal, […]
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We are rapidly approaching a time when the Turing test, a test designed in the 1950s that would gauge how well artificial intelligence could fool someone into thinking it was human. Alan Turing probably wasn’t thinking in terms of customer service when he developed the test, but yet many of the chatbots used in WordPress […]
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Congratulations, your new website is up and running with attention-grabbing graphics, great content, and easy to use features. “Now what?” you may ask. You can sit back and monitor the analytics and see what happens, or you can be proactive and perform regular maintenance on your website. Here are some ideas for the proper upkeep […]
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Could there be anything more generic than a contact form? It is generally unappealing as a rule, and it has a meager conversion rate. It makes sense based on those facts that your contact page needs some enhancements in order to be more effective. Here are some ideas that will keep users from exiting your […]
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In this era of branding, websites depend on sleek fluid graphics to hold the attention of users with only a modicum of patience. Yet there are websites that are decades old and have the same bland, unexciting graphics. Why have these websites persisted and flourished for so long, while a long list of others have […]
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E-commerce in its current form has been around since the mid-1990s, and since there are few that survived that initial flurry of dot-coms, Amazon being the only survivor. Since then the growth of e-commerce has been exponential. E-commerce now accounts for billions of dollars in revenue. Why have some websites thrived while others have fallen […]
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How is your contact page? Does it command customer attention, or is it just text and a field to type a message? Customers click on the contact us link when there’re interested in your company, that’s why you should have an impressive contact us page. Let’s look at some amazing contact us pages as an […]
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