Category Archives for "Recommended Reading"

3 Ways Start-Ups Will Sell In 2015

Three ways up-and-coming start-ups will sell in 2015. Creating a start-up company may be easy for some, but selling what that company has to offer is a different story. Consumers are seemingly hardwired to avoid cold calls and avoid video spots like the plague, so selling a product can be rather difficult these days. Thankfully, some approaches have been […]

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3Things The ALS Ice Bucket Challenge Taught Us About Social Media

Across the world, buckets of ice were being dumped on people’s heads. Our local high-school soccer team participated in this event today after being challenged by the school’s cross-country team. Even the residents at our local assisted living home have heard about this worldwide event to raise money for Amyotrophic Lateral Sclerosis (ALS), which is […]

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Verifying your brand page on google Plus

Now that Google offers “Brand Pages” for Google+, it’s probably a good idea for you to go gra b your slice of the web.  Admittedly, it took us a while to get on board with Google+.. We still don’t use it like we should, but I can tell you this – in my observation, people […]

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Utilizing Adwords to Target Your Intended Audience

Google Updates Lead More Businesses to Learn About Google AdWords Campaigns With all of the Google updates that have been rolled out to prevent traditional SEO and spam from dominating the search engines, more and more people are turning to AdWords to make the return on investment seen from SEO prior to the updates.The problem […]

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10 Up-To-Date Strategies for SEO Success

2015 has been a year of change and the key to attracting the top search engine spiders has become a mixture of valuable, quality content, and consistent publishing.  To make it easy, here is a list of ten tips your website’s success: Chose the Right Keywords.   The right keyword can determine the success of your page, the same […]

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Why Your Small Business Needs To Be More Active On Social Media

You probably already know that social media has been taking on an increasingly important role in business  marketing strategies in recent years, but you may not know exactly why. Social media is important to even small businesses in several different ways, but the main one is that today’s consumer doesn’t respond well to traditional marketing […]

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Top 10 Business Books From 2014

2014 was a banner year for business books. The best ones — those that need a place of honor in every savvy business owner’s top drawer — were not the typical how-to business books though. 1. The Art of Tinkering : Authors Karen Wilkinson and Mike Petrich give us a glimpse of the behind-the-scenes lives of over […]

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2015: Market Your Small Business For Success

Now that the holidays are out of the way and the parties have stopped, it’s time to take a look back and reflect on all the things that we did right and what we did wrong, this past year. We all want 2015 to be OUR year, right? The year where we become rich and […]

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4 Surprisingly Simple Tips to Start Your AdWords Campaign

Recent changes to AdWords, are making the small business person’s life easier. We’re here to help you get started on an AdWords campaign with 4 tips so simple even a two-year old could do them (ok, maybe not a two-year old, but close enough). Image Source 1. Set your daily budget. AdWords allows you to set a […]

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Why Your Business Should Be Using Google AdWords?

Google’s successful advertising system better known as “Pay-Per-Click” has proven to work for just about any type of business. Thousands of businesses have found that using Google AdWords has been money and time well spent as it provides measurable R.O.I. Check out this infographic to see some amazing statistics about Google AdWords.

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