Category Archives for "Pay Per Click"

Miscrosoft Advertising

What You Should Know About Microsoft Advertising

It’s easy to forget about Bing when Google dominates internet searches on so many fronts. Still, with that being understood, there are several reasons you should use Microsoft Advertising as part of your pay per click (PPC) campaign. Microsoft Advertising Cost Less than Google Because more companies use Google to advertise, you have to place […]

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Should You Use PPC for Inbound Marketing_01

Should You Use PPC for Inbound Marketing?

If your inbound marketing has not been performing the way you expected, even after improvements to your company’s website and an aggressive search engine optimization (SEO) campaign, then pay per click (PPC) advertising could be the push your efforts need to get ahead. If your marketing department has spent any time developing customer profiles and […]

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Using Demand Generation for PPC

Using PPC for Demand Generation

Has your company’s pay per click (PPC) campaign not measured up to what you thought it would? Have you sunk a sizable portion of your marketing budget into bids so that your ad is guaranteed to be seen by potential customers, but you are still not getting the results that justify the amount you have […]

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Pay Per Click for Beginners

Pay Per Click for Beginners

Pay Per Click (PPC) is an excellent way to get your website noticed by customer’s if your company is starting out. It potentially can drive a significant amount of traffic to your site. If you are embarking on your first PPC campaign, there are a few details with which you should be familiar. There are […]

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Should PPC be in Your Marketing Budget?

You may be wondering why you should allocate any of your budget to PPC (Pay Per Click); after all, SEO (Search Engine Optimization) has become more of a popular way to market. The truth is that pay per click can still be an asset to your company. This fact is especially true when it comes […]

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5 Things You May Not Know About PPC Marketing

Your company may or may not have engaged in pay per click (PPC) marketing campaign. Your marketing department may be familiar with PPC marketing and aware of how it helps small to mid-sized companies compete with larger corporations. You probably are aware that PPC ads are bid on and the highest bidder gets priority and […]

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